Director, Product Marketing - Gen AI

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Do you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile.  

Firefly is Adobe’s newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of models responsibly built generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand...)  

It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years. 

We are looking for a product marketing leader with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, is able to influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap.  

What You'll Do 

• Responsible for Firefly growth (User Engagement, Monetization, Partnerships)  

• Partner closely with product management on defining Firefly.adobe.com product strategy and Firefly-powered innovation across our ecosystem 

• Lead a growing team of product marketers coaching them to drive impact. 

• Define the critical metrics for measuring success across Firefly product marketing activities 

• Act as a change agent, guiding teams forward in a rapidly evolving environment 

• Cross functional collaboration – understand internal dynamics and partner deeply with both Firefly's cross functional teams and Adobe’s digital media teams (Photoshop, Premiere...) at senior and working team levels. 

• Product Performance/Health – drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities.  

• Subject Matter Expertise – Develop deep expertise in the Generative/Creative AI categories to be able to influence executive level team members and contribute to decision making  

• Research & Insights – Collaborate with Data Science, UX Research, Corporate Strategy and Marketing analytics team to support you