Sr. SEO Manager - Remote

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

The Sr. SEO Manager leads and manages the American Cancer Society’s search marketing portfolio including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). You will work with the Director, Search Engine Marketing and Digital Product Team to execute Search Marketing campaigns.
The Sr. SEO Manager’s primary goal will be to maximize the volume of inbound organic traffic that drives brand and mission awareness, and revenue to our portfolio of web properties. The Sr. SEO Manager is responsible for digital marketing campaign success and leading the day-to-day management and delivery of internal search marketing programs including SEO, content strategy, data analysis and reporting.

This role is responsible for managing project(s) & collaborating with internal teams to execute day-to-day tactical search marketing strategies, performance monitoring, content, keyword/user intent research and on and off-page optimizations that drive organic traffic. This role will provide technical and strategic recommendations, reporting and insights to enable ACS teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversions. It will be critical to discover under-performing areas on Cancer.org and to identify opportunities that improve overall site performance. This individual must possess strong communication skills and an understanding of Content Strategy, Engagement SEO and Technical SEO to maximize organic discoverability in search engines.

Additional SEO functions may include and are not limited to:

• Site-wide audits
• URL Mapping and Structure
• Analytical Analyses and Reporting (GA4, GSC)
• Indexing
• Content Audits
• Linking Strategies
• Page Speed Optimizations
• Canonicalization and Pagination
• AEM (CMS) Content Management

;***This is a remote position that can be home based anywhere in the United States. ***

The Sr. SEO Manager is a hands-on search professional with excellent problem-solving skills and a fundamental understanding of overall search engine optimization and search marketing best practices.  This role requires strategic thinking to map out and execute effective and efficient campaigns but also technical strategic executions. 

RESPONSIBILITIES:

• ​Working with the Director, Search Engine Marketing, this person will ensure that the American Cancer Society’s Search program is holistic, strategically grounded, and maintain the highest standards of innovation, creativity, and excellence.
• Lead in the achievement of key goals in the area of search marketing campaign performance, forecasting, reporting and insights for SEO and the Digital Products Team.
• Understand the alignment of internal digital properties with business objectives, timelines, and seasonality and make strategic recommendations for enhancing the search experience.
• Manage tracking, weekly/monthly/annual reporting, and analysis of content campaigns and programs to improve overall performance. Present actionable insights and recaps on the fly, as well as high-level trends.
• Demonstrate thought leadership and professional communication skills by developing polished deliverables, such as presentations, strategic recommendations, business cases and performance reports.
• Define and analyze key performance metrics (KPIs) that inform the success of our campaigns and optimize in real-time.
• Perform continuous site auditing, and recommend scalable on and off-page optimization based on business objectives for both existing functionality and new opportunities
• Provide SEO best practices in alignment with current technical principals and CMS systems
• Research, develop, and help drive large-scale solutions to broaden organic search performance
• Own monitoring of assigned SEO performance, weekly/monthly roadmap, and delivery of ad-hoc reporting
• Work with cross-functional stakeholders from MarComm, Web Management, IT, Earned & Paid Media, and others to ideate and execute Search Marketing strategy
• Responsible for management and execution of day-to-day tactical Search Marketing strategies to drive online traffic and donations
• Develops and maintains day-to-day relationships with