Principal Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As companies focus on delivering digital first, hybrid and AI-experience driven, the importance of digital document workflows has become critical to ensure business acceleration.  Businesses’ most important assets are their documents, and digital transformation starts with their document workflows.  From creation to collaboration, document workflows can be a friction or an advantage. 

You’ll be responsible for driving incremental growth for Document Cloud B2B business through our Mid-Market routes-to-market, including Phones sales.  You’ll lead key initiatives to drive growth with small to mid-sized businesses, from conducting research to identify new product roadmap ideas, refining targeting and messaging based on new use cases, and partnering with cross-functional teams to complete critical initiatives.  

You’ll develop a deep knowledge of the target audiences and leverage customer and product insights to inform go-to-market plans.  You’ll also have a strong sense of metrics to measure and track performance to achieve annual targets. 

The ideal candidate is a highly driven, customer-centric individual who is comfortable working through ambiguity.  You’re well versed in all aspects of marketing from strategy to cross-functional leadership.

You have strength in diving deep into data, identifying key insights, and communicating compellingly to influence business decisions.  You’re willing to roll up your sleeves to get the work done.  You excel at working in highly collaborative team environments, and create a culture of inclusivity and authenticity and build trust.

Responsibilities: 

• Cross-functional leadership: Lead initiatives that span across PMM, GTM, Sales, Marketing, and Analytics to drive projects forward.  Be seen as team lead for various initiatives, and have a POV to share. 

• Strategic growth: Drive complex projects across various teams.  Identify areas of opportunities to unlock growth – develop reasons, evaluate opportunities, and analyze business performance. 

• Customer insights & VOCs: Develop deep audience expertise and serve as the voice of the customer through research, analysis, and first-hand customer experience.  Drive customer research as needed.  Understand the end-to-end customer journeys, and champion to build the best experiences. 

• GTM plan and program execution: Build and deliver on GTM plans – focused on acquisition to adoption. 

• Product planning: Collaborate with Product teams to influence product strategy. 

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Requirements: