Executive Creative Director

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

In order to bring HoneyBook into this next chapter, we need an experienced, innovative, and agile Executive Creative Director and people manager who is excited to inspire and generate cross-media experiences and user-centered design systems that are aesthetically compelling, measurably functional, and built to position storytelling at the core. At the center of this role’s day-to-day is creative leadership. You’ll manage, direct, and empower the team members responsible for designing brand experiences on behalf of HoneyBook. You’ll work at all times to ensure the relevance, excellence, and originality of content and experiences designed for a range of outputs and platforms — from client-owned channels to mass media. Crucially, the ECD will also play a strategic role in shaping the marketing creative department as a whole. Working in lock-step with the CMO, and collaboratively with peers across other disciplines and HoneyBook leadership, you’ll look beyond the everyday deliverables to consider new opportunities both internally and externally — whether that might be following up on a potential partnership or nurturing an emerging skill set in a young designer. 

As the Executive Creative Director at HoneyBook, you’ll be responsible for defining, articulating and executing HoneyBook’s creative strategy, direction, and goals for various work streams across brand, product marketing, performance marketing, and integrated campaigns. You can explain the “whys' ' behind decisions, are open to being wrong, are willing to be hands-on when needed, and can represent your POV with conviction. You’ll be the driving force behind our brand's visual and creative storytelling, ensuring all creative efforts support and enhance our brand's identity and business goals. 

Here are a few of the things you will work on:

• Strategic Vision: you’ll develop and implement an overall creative strategy that aligns with HoneyBook’s brand and business objectives; shape presentations that effectively articulate, document, and convey the concept and logic underlying a proposed creative strategy.
• Product Partnership: Be a strategic partner to product and product design teams, guide the in-product brand vision and paint the product story out in the market; invest in relationships in order to build trust.
• Cross-Functional Collaboration: Partner deeply with various teams to ensure cohesive brand and creative visions including: education, community, people, partnerships, business development and growth; you’ll balance the needs of stakeholders and define opportunities to bring ideas to life.
• Budget Oversight: you’ll manage project budgets and resourcing, always seeking to derive value and excellence from finite resourcing.
• Creative Direction: you’ll define and oversee all marketing creative projects (awareness, acquisition, and product marketing) from concept to completion, ensuring high-quality output, and providing clear, constructive feedback to creative team members and external partners along the way; create, influence, and sustain a culture of excellence as a beloved leader with a sense of drive and passion.
• Hiring: you’ll collaborate with the CMO to scale the team by determining strategic hiring needs, interviewing candidates, and training new hires to integrate into a healthy and motivating team dynamic.
• Leadership and Management: you'll inspire, mentor, and motivate a diverse creative team that includes designers, copywriters, producers, and art directors; foster an inclusive, collaborative, and innovative work environment, and encourage team members to explore new ideas and creative solutions.
• Leverage metrics: you’ll understand and evolve the creative based on performance metrics. You’ll develop a deep und