Sr. Director, MarTech Tools

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands supported by media industry leaders Comcast, NBCUniversal, and Sky. When you join our team, you'll work across our dynamic portfolio, including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn't stop there. With unequaled scale, our teams make the most of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth, and consistently offer the best consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.

NBCUniversal is seeking an experienced Marketing Technology Product leader to join the direct-to-consumer product team for our streaming video services, as Sr. Director, MarTech Tools. This role will sit at the convergence of product and growth marketing and be responsible for the product strategy and delivery of our core Martech platform.

The successful candidate will be a polished leader focused on strategic development and stakeholder management. They are comfortable interfacing with executives, as well as leading a team of reports to maximize performance. They will be passionate about creating a center of excellence which balances the needs of local propositions with the best interests of a scalable, global stack.

If you are analytical, collaborative and obsessed with creating marketing technology systems to drive growth, this is a great role for you.

Responsibilities:

• Own all marketing technology from a product perspective, including product strategy/definition, vendor management, and feature deployment for various centralized MarTech systems.
• Serve as the subject-matter expert for the core stack; understand and track local vs. core differentiation; summarize integrations & capabilities for executive leadership, cross-functional colleagues, and third parties.
• Maintain an understanding of Growth Marketing business goals, KPIs, and tactics associated with each proposition and marketing channel.
• Lead a team of three senior product managers focused on our MMP, CEP, and CDP platforms (Kochava, Braze, and MParticle).
• Develop a global strategy in partnership with local Martech & Marketing teams for the evolution of tools, supporting owned/operated and JV partnerships.
• Collaborate closely with Marketing and local Martech teams to unify needs into a cohesive platform POV. Own the MarTech Tools product backlog, with product delivery enabled through product managers within your team.
• Stand up operations for local Martech teams who will support day to day operations.
• Work closely with the Data team to articulate data needs to support tool development
• Partner with engineering to deliver products
• Develop build vs. buy business cases in support of platform expansion.
• Own vendor relationships; lead regular audits of existing core vendor capabilities versus market; develop and conduct RFP process for vendor replacements, as needed; act as senior point-of-contact for customer success relationship.
• Accountable for core platform budget; partner with Finance and Procurement teams on budget allocation, ad hoc purchases and contract renewals
• Establish relationships and workflows across Legal, Cyber Security and Privacy teams to manage new and existing integrations; leverage knowledge of local regulations to adjust strategy and guidance

Qualifications

• Minimum 7 years of experience leading the ideation and delivery of Martech solutions.  
• 4+ years of team management experience.
• Blended background, including experie