Content Marketing Manager

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

As we expand our presence in North America, we’re looking for a sharp, story-driven Content Marketing Manager to bring our brand to life across thought leadership, social, and video channels. This is a hands-on, high-visibility role for a content creator who can think strategically, write exceptionally, and capture compelling stories on camera.

In this role, you'll own content creation within our North American region. You’ll be key to helping elevate our executive presence and customer voice through engaging video, live interviews, and written content. You’ll be a part of our global content team, embedded in our regional marketing department and responsible for bringing our global content strategy alive with a North American flair. You’ll collaborate with global and regional teams across product, marketing, and sales to create narrative-driven campaigns that capture attention, spark engagement, and drive results. This role reports to the Head of Content Marketing but works closely with the Regional North America Marketing Team.

Important: This is a hybrid role. Core in-office days in our NYC (Tribeca) office are Tuesdays–Thursdays, and it is expected that folks will be in the office a minimum of 2 days per week during core days.

What you’ll be doing

• Drive & Contribute to Pillar Regional Content
  • Lead North America Thought Leadership: Collaborate with the VP of Marketing, North America to define regional content priorities and create pillar-level content for Internal Comms and HR audiences.
  • Act as a bridge between central and regional content, ensuring North American POVs are reflected globally, and global stories are localized for maximum impact.
• Thought Leadership & Social Content
  • Collaborate with and enable internal experts and executives to bring to life unique insights that position them and the Staffbase brand as thought leaders in the industry. e.g. Annual Predictions paper
  • Encourage the North America Revenue Team to create high-quality social content that follows best practices and aligns with our strategy, style, and tone of voice.
  • Write engaging, insight-driven posts for executives, spokespeople, and campaigns.
  • Turn expert interviews into strategic content pieces—thought leadership posts, videos, or live event scripts.
  • Partnering with our Strategic Communications Practice (SCP) team to ensure alignment of content and pull-through to integrated marketing (where applicable). 
• Content Creation & Video Storytelling
  • Concept, script, and produce compelling social-first video content for LinkedIn and YouTube—from short-form snippets to customer clips and event recaps.
  • Travel to customer locations to film interviews and capture on-the-ground footage.
  • Attend and cover events (Staffbase and third-party) and transform on-site content into engaging multi-channel assets.
  • Repurpose written and spoken content into engaging visuals, carousels, or voice-over formats.
  • Capture and edit video stories that humanize our brand and showcase and elevate our community. 
• Events Support & Content Amplification
  • Support content strategy for events: Partner with speakers to refine talk titles, abstracts, and messaging for both owned and external events.
  • Extend event value through content: Develop post-event content strategies that repurpose insights into blogs, social assets, and influencer content.
  • Co-own content for our flagship VOICES Virtual event, from agenda development and speaker support to follow-up content creation.
• Localize & Scale Content
  • Bring regional content to global audiences: Ensure