Sr. Communications Specialist

This individual will serve as a strategic partner to internal leaders and external stakeholders, supporting HOPCo and its partners’ healthcare services, patient care initiatives, and brand positioning. The role requires a high level of autonomy, strong judgment, and the ability to manage complex, cross-functional communications efforts while translating results into meaningful insights, reporting, and narratives that demonstrate impact.

Strategic Content Leadership:
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Lead the development, editing, and execution of content across communication channels, including newsletters, press releases, website copy, blogs, social media, and patient education materials.
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Ensure all content aligns with HOPCo and partner voice, tone, and strategic priorities.
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Proactively identify and lead content opportunities tied to business priorities, growth initiatives, and partner needs.
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Proactively identify and develop success stories, case studies, and key milestones narratives across HOPCo and its partners.
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Partner with subject matter experts, including physicians and healthcare leaders, to translate complex clinical and operational information into clear, compelling messaging.
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Provide editorial oversight and guidance to ensure consistency, quality, and strategic alignment across deliverables.
Media Relations and External Communications:
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Proactively build and manage relationships with local, regional, and national media on behalf of HOPCo and its partners.
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Develop and execute media strategies that drive visibility and support organizational priorities.
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Identify and elevate newsworthy stories across partners and service lines.
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Lead the creation and distribution of press materials, including press releases, media advisories, and pitches.
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Prepare leadership and subject matter experts for media engagement and manage inquiries with professionalism and strategic insight.

Corporate Communications and Cross-Functional Leadership:
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Lead the development and execution of corporate communications strategies to inform and engage HOPCo employees.
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Partner with leadership and cross-functional teams to communicate key initiatives, organizational updates, and strategic priorities.
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Ensure clarity, consistency, and timeliness of internal messaging.
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Support crisis communications planning and execution, ensuring timely, accurate, and aligned messaging.

Contribute to the development and execution of communication strategies that support HOPCo and partner marketing and public relations goals.
Social Media and Digital Communications:
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Support and guide the corporate and partner social media strategy and content development to enhance brand awareness and audience engagement.
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Collaborate on digital content initiatives, including blogs, advertorials and related market-facing content, to support growth and retention initiatives.
Communications Governance and Tracking:
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Help establish and maintain communication standards, processes and best practices.
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Ensure consistent application of brand standards and messaging across all communications.
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Track, analyze and report on performance metrics, including earned media, content engagement, campaign effectiveness and partner impact.
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Develop and maintain reporting frameworks to measure the effectiveness of communications initiatives.
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Translate data, outcomes and operational achievements into compelling content that demonstrates value, supports business development and reinforces HOPCo’s market leadership.
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Provide regular reporting and insights to leadership, connecting communication efforts to broader organization goals and opportunities.
Event Coordination & Promotion:
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Support the planning and promotion of events, including healthcare conferences, seminars, and patient education initiatives.
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Lead communication strategies tied to key events to maximize visibility, engagement, and post-event storytelling.
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Project Ownership and Operational Excellence:
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Lead projects end to end with minimal oversight, managing multiple priorities across stakeholders.
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Effectively prioritize work, anticipate needs, and proactively solve problems.
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Maintain strong organization, communication, and follow-through across all initiatives.
Leadership Development and Growth:
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Demonstrate informal leadership through mentorship, guidance, and influence across the communications function.
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Contribute to strategic planning discussions and provide perspective on communication priorities.
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Identify opportunities to improve processes, workflows, and team effectiveness.
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Build capabilities aligned with future progression into a Communications Manager role.

EDUCATION
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