Senior Reporting Analyst

About Captiv8:

Captiv8 is the ultimate influencer marketing platform, empowering brands across the globe to authentically connect with audiences and tell their unique story.

Our AI-driven platform simplifies influencer marketing, allowing brands to gain a deeper understanding of their audience, discover talented creators, optimize content, benchmark against competitors, and expand their customer base across various social media platforms. Captiv8 provides first-party data to enhance all aspects of influencer campaigns. In addition to the platform, Captiv8 offers Strategic Services where our in-house brand strategy and creative experts are on call to craft campaign success.

We're recognized as the industry leader, ranking #1 in customer satisfaction and earning the trust of industry peers. With a 5-star rating from Influencer Marketing Hub and a leadership endorsement from Forrester, we've set the standard in the influencer marketing landscape. Our pioneering API-integrated data connections with TikTok, Facebook, Instagram, Snapchat, and YouTube have provided greater transparency across the brand marketing industry.

Captiv8 is the driving force behind influencer marketing excellence. Join us and become a part of this exciting journey!

Your Mission:

As a Senior Reporting Analyst at Captiv8 you will use an analytical and data-driven approach to understand our clients. You will be working closely with cross functional teams to develop reporting that will present actionable insights, and answer in-depth analytical questions. Strong analytical skills are required, including the ability to analyze raw data across organic, paid, SmartCommerce, third party measurement, brand measurement performance, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. Excellent verbal and written communication skills, with the ability to convey and package technical findings in layman’s terms through a crafted narrative (tells a story). 

This role involves dealing with a considerable amount of complex data and requires a candidate who is comfortable thinking of innovative ways to analyze data and solve problems. This is an advanced-level position, ideal for someone with 4+ years of analytics experience – it offers the opportunity to develop your leadership skills and learn new tools in a dynamic new vertical of the influencer world.

What You'll Do:

• Own high-profile reporting needs for Captiv8 - delivering comprehensive reporting, tying back to clients' KPIs, inclusive of influencer organic and paid metrics, third-party measurement (SmartCommerce, brand lift, sales lift, etc), bringing forward impactful insights, results, and trends focused on renewals
• Facilitates, manage, and steward all components of the campaign reporting life cycle
• Lead/guide/mentor analysts and associate analysts in their work.
• Help build & strengthen the Captiv8 infrastructure for reporting analytics on existing clients as well as incorporate the goal of renewals / new business opportunities into reporting.
• Lead reporting meetings ensuring all questions are covered as well as all information to act upon is presented with a comprehensive understanding of campaign OKRs
• Lead client calls with advertisers, presenting comprehensive results and tying results into KPIs. 
• Work closely with Account Management, Strategy, and Sales to identify areas of process improvement
• Peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner to both internal and external client constituents.
• Thought leadership on all aspects of digital advertising, digital media strategy, and media measurement in the influencer vertical
• Develop and maintain automated reporting systems and dashboards using tools like Power BI, Amazon QuickSight, and Tableau to streamline workflows, improve accuracy, and support data-driven decision-making.
• Identify and implement AI-driven solutions to automate repetitive reporting tasks, enhance data analysis efficiency, and support predictive insights, leveraging tools like machine learning models, natural language generation, and intelligent dashboards.

Qualifications You'll Bring:

• Bachelor’s degree or equivalent experience
• 4+