BILINGUAL SR. MARKETING DIRECTOR - TBO (Gray Media)
Gray TelevisionAbout the role
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About Gray Telemundo Broadcasting Operations (TBO):
Gray Telemundo Station Group proudly operates 44 Telemundo affiliate stations, reaching nearly 1.5 million Hispanic TV households across the United States. As the largest Telemundo Affiliate Station Group, we have eight affiliates in Texas, along with stations in major metropolitan areas such as Atlanta, Cleveland, Cincinnati, Nashville, Reno, and Honolulu, as well as over 30 affiliates in the Southeast and Midwest.
Our mission is to inform and empower our viewers by delivering relevant local Spanish-language news and information that resonates with the U.S. Hispanic community across all multimedia platforms.
Powered by NBCU, Telemundo is a premier Spanish-language network and home to the FIFA World Cup, the Olympics, the Miss Universe, the Billboard Latin Music Awards, Chivas, NFL games in Spanish, and the Premier League, along with top-tier scripted and reality programming.
Job Summary/Description:
We are seeking a well-qualified, passionate, and goal-driven bilingual Marketing Director for the Gray Telemundo Affiliate Station Group. This media professional will be working from our Brookhaven offices to work with 44 Telemundo stations across the country. They will work alongside our local stations and national teams throughout the country to guide the production of Spanish language client spots and promos from A-Z, guide stations on how to implement grassroots events, promote Telemundo and local programming, and produce sales/sizzle videos for sales teams for broadcast, digital, and events. Light travel may be necessary.
Duties/Responsibilities include, but are not limited to:
* Hispanic media marketing, promotions, events, and sales.
* Liaison between Gray Telemundo Stations and Telemundo Affiliate Marketing
* Work with Stations to manage and maintain Telemundo Marketing commitments
* Produce promos, sizzle reels, client spots, PSAs, and sponsored short and long format segments from A to Z for the Telemundo Affiliate Station Group within Gray Media.
* Candidate must have experience working with Spanish language spots, creative, marketing, events, and partnerships.
* Ideal candidate will have strong knowledge of digital marketing and the assets needed for successful campaigns.
* Candidate will work with stations and clients to bring concepts to reality to increase on-air/digital media awareness of new businesses, products, and initiatives through well-thought-out spots and editorial content.
* This position will have some travel involved.
* Provide customized assets for the Gray Telemundo affiliate station group for Broadcast and Digital/OTT advertising sales campaigns.
* Develop and maintain excellent relationships with stations and clients by identifying clients' advertising needs and developing customized solutions to meet those needs.
* Create sales and marketing sponsorship/promotion ideas
* Communicate effectively with local sales teams and management
* Work with internal departments to manage account stewardship through the process.
* Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
* Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement.
* Must be highly organized.
Qualifications/Requirements:
* Experience with Editing Software such as Adobe CC, Avid, After Effects, Photoshop, Illustrator
* Ability to create excellent creative for all multimedia platforms from beginning to end. (Storyboard, script, directing, filming, graphics, and editing)
* Must be able to communicate and understand the needs of the client/station to produce high-performing creative (sp
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