Sr. Commercial Marketing Director

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 

 

What You’ll Get

• Benefits – Awesome coverage for: Medical, Dental & Vision
• Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
• Retirement – up to 5% contribution on 401K plan
• BEER – and non-alcoholic Lagunitas beverages
• Schwag – 50% off food and merch
• Gym Membership – $50 monthly reimbursement for that beer belly (or at least to prevent it)
• Pet Insurance – keep your fur babies covered with pet insurance options
• Skills to Pay the Bills – professional development, 24/7 operation
• Opportunities – Expand your horizons in CA . . . the world!
• It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $168,714.00-$189,803.25

 

The Gist

This key leadership role will be a steward of the Lagunitas brand and the conduit between Sales and Marketing, responsible for leading the commercial marketing team made up of channel and category management, playing a pivotal role in shaping the brand presence in the market. The Sr Commercial Marketing Director role requires a candidate with extensive experience in trade marketing and sales and that is confident in delivering clear category & channel strategies for the next 3-5 years across the On and Off Premise.

 

This leadership role has a strong emphasis on people management, as they will energize and coach a team of 9, including Category Managers, Channel Marketing Managers, an Activation Manager and POS/ Schwag Manager. Leading them in the creation of category growth initiatives and management of trade marketing activities including the development of clear channel prioritization and jobs to be done, compelling shopper marketing briefs utilizing consumer and category insights, impactful execution toolkits and rigorous tracking to achieve sales targets and market share growth.

 

What You’ll Do 

Strategic Commercial Plan Development and Execution: (40% time allocation)

• Partners closely with CSO and Sales Leadership Team to provide category leadership insights, strategic direction and vision for Lagunitas portfolio in the On & Off Trade, E-Commerce – both long term (3-5 years) and short term (annual plan)
• Lead the Integrated Commercial Planning process and budget recommendation based on market data and relevant shopper insights to meet retailers & distributor timelines
• Oversee the development and implementation of national and regional programs for key distributors that align with annual BTL marketing plan.
• Work cross-functionally (Sales, Legal, Supply Chain, Communications, etc.) to ensure solid implementation of agreed plans
• Partners with Leadership Team Peers (Brand Marketing, Innovation, Insights, Finance & Sales) to develop multi-channel programs that drive brand awareness and sales conversion
• Ensure compliance with company policies, industry regulations, and ethical standards.

 

Commercial Strategy, Analytic and Financial Oversight and Execution: (20% time allocation)