Director, Branding & Creative Services

With a company culture rooted in collaboration, expertise and innovation, we aim to promote progress and inspire our clients, employees, investors and communities to achieve their greatest potential. Our work is the catalyst that helps others achieve their goals. In short, We Enable Possibility℠.

Position Summary

We’re looking for a talented graphic designer and creative strategist with an eye for brand consistency and evolution. The ideal fit for this role is someone who can manage and curate Arch’s visual brand while challenging their team of creative professionals to do compelling work that advances Arch’s story to internal and external stakeholders. This position is responsible for ensuring the Arch brand is appropriately represented across all subsidiaries and utilizes traditional creative skills such as design, project management and managerial skills to lead a dynamic department of individuals including dedicated graphic designers and videographers.

The individual will manage the corporate creative services department and bring a strong design aesthetic with a solid grasp of typography, color and layout. They must demonstrate exceptional problem-solving, organizational and time-management skills, with the ability to prioritize and meet competing deadlines. Proficiency in Adobe Creative Suite, Microsoft Office and WordPress are essential. A self-motivated, detail-oriented professional, this person thrives under pressure, maintains a positive attitude, and consistently delivers high-quality, technically accurate work is crucial.

The candidate will collaborate with employees and executives across all of Arch’s operating segments and corporate to ensure alignment with brand guidelines while remaining adaptable to the evolving needs of the organization.

The individual will have a strong background in digital and print design along with an understanding of how to leverage video to tell stories. The candidate will also need experience with developing and maintaining brand & visual identity systems.

The Director Branding & Creative Services will be a member of Arch’s global Branding and Employee Communications team, supervising a team of remote graphic designers and a video team with a plurality of employees based in Greensboro, North Carolina.

Responsibilities and Accountibilities
• Lead and manage the corporate creative services department while remaining actively involved in hands-on design work as needed to support high-priority projects and ensure creative excellence across all deliverables.
• Provide creative direction to graphic designers and video editors.
• Define and implement the creative vision that aligns with corporate branding and business unit objectives.
• Assist in developing and maintaining branding department’s “best practice” processes, guidelines and documentation.
• Ultimately responsible for defining the look and tone of all marketing materials and adherence to brand standards. Maintain and evolve corporate brand guidelines to ensure consistency across all media.
• Partner with senior executives, marketing, and communications teams to ensure consistent brand messaging across all media. Translate business needs into clear creative strategies and deliverables.
• Identify industry trends, emerging technologies, and best practices to keep the creative output innovative and competitive.
• Lead, mentor, and inspire a team of graphic designers, video editors, and other creative professionals. Work closely with the rest of the department to set expectations and deadlines in a fast-paced and ever-changing environment.
• Responsible for managing workload of department and individuals within the department. Ensure schedules are provided to stakeholders and that budgets are met. Track the workload and report monthly. Identify inefficiencies and optimize.
• Oversee hiring, training, and professional development of team members.
• Establish clear roles, responsibilities, and career growth paths within the creative team.
• Foster a collaborative, inclusive, and high-performance culture.
• Oversee visual strategy and design of all digital properties including Access (corporate intranet), websites, social media, advertising, collateral and employee communications deliverables.
• Manage the creative development process from concept to execution for visual and video projects.
• Review, critique, and approve creative deliverables to ensure quality, consistency, and brand adherence.
• Balance creativity with business needs, ensuring deliverables meet strategic goals, timelines, and budgets.
• Maintain creative and production