Senior Subscriber Engagement Strategist

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Senior Subscriber Engagement Strategist is responsible for driving engagement, preference, and habit formation for new subscribers, thereby laying the groundwork for long-term retention. Using innovative, data-driven strategies informed by segmentation and analytics, this role thoughtfully designs personalized subscriber journeys and collaborates across teams to optimize the new subscriber experience and drive business outcomes. Reporting directly to the Senior Manager of Subscriber Engagement Strategy, the Senior Subscriber Engagement Strategist will help shape the future of subscriber engagement and ensure the sustained growth and success of the organization.
Key Responsibilities
• Define customer engagement strategies targeting new subscribers across products, and channels for new subscribers
• Translate customer segmentation insights into personalized, multi-channel subscriber journeys that drive early engagement and habit formation
• Create and deliver insightful analyses that inform strategic decisions
• Collaborate closely with content, analytics, product, and marketing partners to implement engagement initiatives.
• Lead test-and-learn strategies, applying insights to continuously refine subscriber engagement tactics.

Qualifications
• Bachelor's degree
• 5+ years of experience in digital marketing, with a focus on subscriber engagement, retention, and customer lifecycle management for subscription-based businesses
• Demonstrated proficiency with personalization and segmentation platforms (e.g., email, app, on-site, CDP/CRM)
• Strong analytical skills with proficiency in Excel, Tableau, and Google Analytics
• Excellent strategic thinker with experience creating concise, strategic presentations and briefs to clearly communicate strategies and results
• Strong communication, strategic thinking, and interpersonal skills
• A self-starter capable of developing thoughtful strategies and effectively influencing cross-functional stakeholders
• High ethics and integrity
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The annualized base salary for this role will range between $80,000 and $90,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. wi