Associate Director, Strategy & Marketing

Job Title

Associate Director, Strategy & Marketing

Job Description

The Associate Director, Strategy & Marketing is responsible for creating and presenting compelling marketing strategies that are rooted in data and insights and that tie directly into client & prospect business objectives.  This includes researching and preparing strategic recommendations and POVs for clients and prospects.  The Associate Director  will work closely with the selling teams to provide insight, direction and scope to research projects. This position reports into the SVP, Strategy and Marketing and will work on Targeted Media Health, People Inc.'s dedicated point of care division. The responsibilities of the job are as follows:

• Responsibility for Account-Level Sales Planning and Associated  Marketing Assets

  • Ownership of answering 100+ RFPs generating approximately $25M+ in revenue across both our digital and print 

• Responsible for the development of sales materials and tactics to sell through to our clients & prospects and all marketing materials including GPs, proposal decks, sell sheets, case studies and various client presentations. These materials need to affirm TMH’s leadership in the point of care space and relate tangibly to the People Inc. go to market positioning. Solid working relationships with the TMH Client Solutions  Team is a must.

• Drive  development of ongoing strategic client recommendations and adapt recommendations as new opportunities/challenges present themselves. Translates industry and marketplace news/data (for both healthcare and media) into easily understood but compelling narratives that our sellers can take to market.

• Be able to establish a working knowledge of each client, their competitors and their landscape. It  is especially important to maintain knowledge of TMH performance at the  specialty and client level.

• Helps drives collaboration with People Inc. (especially People Inc. Health)

• Develop and Deliver Client Deliverables including responsibility for high quality design

  • Work with internal and external creative and production teams to produce  marketing assets and client-sold deliverables 

    • Marketing Assets:

      • Help manage assignments given to the Designer, Marketing (from client deliverables to marketing materials). The Associate Director will be responsible for the output of the design team and therefore should have a strong marketing design aesthetic.

      • Manage and participate in various miscellaneous activities such as sales events (eg Client events, gifting programs, etc.)

    • Client Assets & Non-Guide Post Sale Activities

      • Work with People Inc. Content Solutions team on executing all digital content hubs, serving as the conduit between the client and the People Inc. CS teams.

      • Manage client deliverables on other sold campaigns such as the execution of posters and newsletters (working with People Inc.’s newsletter team)

• Marketing Assets:

  • Help manage assignments given to the Designer, Marketing (from client deliverables to marketing materials). The Associate Director will be responsible for the output of the design team and therefore should have a strong marketing design aesthetic.

  • Manage and participate in various miscellaneous activities such as sales events (eg Client events, gifting programs, etc.)

• Ownership of divisional marketing strategies, especially as it relates to affirming TMH's leadership position in the marketplace.

  • Establish strategies and tactics across the complete buyers purchase funnel reaffirming our competitive differentiators.

  • Works with an in-depth understanding of  TMH, the POC competitive set and market and the overall healthcare landscape to ensure that our marketing materials are differentiated and set the industry standard. 

  • Manage our outgoing marketing: newsletters highlighting our patient-focused activities, newsletters highlighting our HCP-focused activities

  • Maintaining our website with up to date information

  • Ensure proper TMH brand awareness at all external events including  POCMA (point of care marketing association) events & sales activities

  • Establish performance metrics and track key performance indicators for all TMH marketing activities.