Associate Product Marketing Manager

About Blueair:

• Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with an Associate Product Marketing Manager.

Position Description:

• The Associate Product Marketing Manager supports the management and growth of a product portfolio within the North American market. This role contributes to marketing positioning, innovation localization, channel portfolio planning, new product launches, and product lifecycle management.

• This role sits within Blueair's Product Marketing (PROM) team and works closely with the Senior NA Product Manager, Innovation Managers, Sales, Trade Marketing, and Global cross-functional partners to land winning product strategies in market.

Responsibilities:

• Product Portfolio Ownership

• Support the North American product marketing strategy and NPD roadmap for an assigned channel that align with Blueair’s strategic growth pillars.

• Assist in the development and execution of go-to-market (GTM) plans

• Coordinate channel initiatives as part of the annual business plan, including SKU extensions, commercial alignment activities, and project management support to ensure on-time execution.

• Support product lifecycle management activities for the assigned channel, including launch readiness and Phase-In/Phase-Out (PIPO) planning.

• Monitor portfolio performance and provide recommendations to support sustainable growth and profitability.

• Serve as the product expert and primary point of contact for internal and external stakeholders for the assigned channel.

• Provide product training and launch support to cross-functional teams and customer-facing partners.

• Innovation Launch Management

• Support launch execution for new product introductions (NPIs) and line extensions within the assigned channel, helping ensure launches are delivered on time and aligned with business objectives.

• Assist with post-launch evaluations and contribute to quarterly portfolio performance reviews.

• Partner with the Global Product Marketing managers to regionalize new concepts for the NA market.

• Collaborate with Sales, Finance Supply Chain, Brand and Legal teams to plan and execute launches.

• Market Intelligence & Consumer Insights

• Conduct competitor, category, and market trend analysis to identify opportunities and risks.

• Translate consumer and market insights into product recommendations and requirements for U.S. and Canadian consumers.

• Support the development of business cases and recommendations for portfolio opportunities.

• Pricing & Channel Strategy

• Support Product Channel Pricing (PCP) management for the assigned portfolio in partnership with Sales.

• Support annual channel planning for key retailer and customer engagement.

Required Skills: