Lead, Soccer, Brand Marketing, LA

The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.
 

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

As NIKE, Inc.'s storytellers, Brand Marketing sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, our Brand Marketing teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The City Brand Management Team (across Men’s/Women’s) is the marketing function responsible for leading and driving plans that serve the brand and business in a global key city for Nike. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.

WHO WE ARE LOOKING FOR

We’re looking for a Brand Marketing Lead for Soccer to join our Nike LA Brand Management team. 

This role will focus on driving the marketplace amplification strategy & execution of Global Soccer priority concepts in Los Angeles. The LA Soccer lead will be responsible for creating and managing our seasonal brand plans and always-on priorities, while collaborating closely with North America and Global functional and city partners.

The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attune to our ever-evolving consumer trends, and has deep knowledge of the soccer landscape in LA and beyond. This individual will also have a proven track record of leading with a clear vision and strategic attitude, thrive in a collaborative environment, be able to lead multiple projects, and be able to build strong working relationships across a matrixed organization. 

WHAT YOU WILL WORK ON

As a Brand Lead for Soccer, you are responsible for bringing our seasonal brand plans to life - work that will drive brand strength, fuel consumer demand, and strengthen our daily connection with members. Leading with insights, you will obsess how to make our brand, product, and services resonate with our Soccer consumer, while driving a networked offense across Global, Geo and City Teams.

As the Nike LA Soccer Brand Lead, you will:

• Support and drive the development of seasonal integrated marketing plans
• Manage and foster collaboration throughout the Consumer Code process to engage with our key cross-functional partners
• Supporting an end-to-end process, with strong organizational skills
• Compiling and unpacking insights from consumers
• Manage on-the-ground relationships in the city with key consumer, community and grassroots soccer organizations.
• Partnering with key cross-functional team members to define, adapt, extend, and execute key experiences for consumers and members
• Overseeing product integration into seasonal programming
• Managing asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling
• Pioneering new ways of unlocking an always-on grassroots soccer proposition to complement seasonal priorities
• Working back with finance to track expense against budgets

WHO YOU WILL WORK WITH

As our Soccer Brand Lead you will report directly into the Nike LA Men’s Brand Director and you will work across a multitude of groups within the organization, across all levels.  This is a team sport and will require consistent collaboration, partnership and consensus with critical stakeholder groups.

LA and North America Digital Marketing, Retail Marketing, Partner Marketing, Sports Marketing, Integrated Media & Brand Management teams will be critical partners to crafting and driving our consumer plans and vision. You will establish a close partnership with Global Brand and NA Creative to ensure concepts, journeys, and tactical deliverables are met and align with objectives.  You will liaise with Brand Marketing Operations on the end-to-end processes as well as day-to-day management of programs.  And you will collaborate with key members of the NA Brand Marketing team across the b