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Senior Manager, Channel Marketing, Americas
YubicoRemote US, United StatesRemotefull_timeVerifiedPosted 27 Feb 2024
About the role
Yubico, the inventor of the YubiKey, the world's first and leading security key, makes secure login easy and available for everyone. The company was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Customers include 30% of Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries, relying on Yubico technology to secure access to computers, online services and mobile apps. The company is located in 14 countries with headquarters in Stockholm, Sweden and Santa Clara, CA. . We are a diverse, multinational, fast-growing company fueled by a strong company culture and our mission to make the internet safer for all.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role:
Reporting to the Senior Director of Partner and Channel Marketing, wil be vital in accelerating Yubico’s revenue pipeline by scaling our marketing engagements and building brand awareness with our strategic channel partners, with a particular focus on driving adoption of phishing-resistant MFA within enterprises. This leader will own the North America channel marketing plan and execute it in accordance with the global channel strategy. This role will also play a key role in developing our global channel marketing strategy and engage with multiple distributors and resellers in the US and Canada to develop annual marketing plans aligned to business goals.
At Yubico, we value our partners as we value our customers and colleagues - and we are committed to working with and activating our channel partners for scale and growth. With that in mind, our Partner and Channel Marketing team is looking for an experienced Channel Marketer for North America who can manage and grow our partner marketing program and expand Yubico’s reach globally to and through the channel.
The Director/Senior Manager of Channel Marketing, based in the US (Pacific time zone preferred), will be responsible for creating, executing and optimizing the channel marketing strategy to contribute to sales growth through channel partners.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role:
Reporting to the Senior Director of Partner and Channel Marketing, wil be vital in accelerating Yubico’s revenue pipeline by scaling our marketing engagements and building brand awareness with our strategic channel partners, with a particular focus on driving adoption of phishing-resistant MFA within enterprises. This leader will own the North America channel marketing plan and execute it in accordance with the global channel strategy. This role will also play a key role in developing our global channel marketing strategy and engage with multiple distributors and resellers in the US and Canada to develop annual marketing plans aligned to business goals.
At Yubico, we value our partners as we value our customers and colleagues - and we are committed to working with and activating our channel partners for scale and growth. With that in mind, our Partner and Channel Marketing team is looking for an experienced Channel Marketer for North America who can manage and grow our partner marketing program and expand Yubico’s reach globally to and through the channel.
The Director/Senior Manager of Channel Marketing, based in the US (Pacific time zone preferred), will be responsible for creating, executing and optimizing the channel marketing strategy to contribute to sales growth through channel partners.
Strategy and Planning:
- Develop a global Channel Marketing strategy in collaboration with the Senior Director, Partner and Channel Marketing, that leverages industry best practices to drive channel growth globally.
- Develop annual channel partner specific marketing plans that include go-to-market (GTM) strategies, marketing objectives, messaging and marketing mix in collaboration with Channel Sales leads.
- Manage annual channel partner specific budget that ladders into the overall Partner and Channel team budget.
- Able to influence high priority partners and integrate Yubico motions with partner business objectives.
- Report out results to Marketing, Sales, Channel Sales, and leadership.
Channel Program and Campaign Development:
- Develop and implement impactful channel marketing plans to and through high priority strategic channel partners that contribute to the Channel Sales goals and market growth.
- Plan and execute channel partner-focused events, such as workshops, webinars, lunch and learns, and channel partner trade shows.
- Build enablement materials in collaboration with Solutions, Channel, and Sales Ops teams including pitch decks, co-sell sheets, videos, Best Practice Guide
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