Product Marketing Manager - Sounds & Growth (Remote - US)

WHO WE ARE:  

We are a producers playground, delivering music creators the tools they need to bring their ideas to life. With a massive, industry-leading catalog of licensed samples, paired with powerful AI, and access to affordable plugins and DAWs, Splice kicks sound discovery, inspiration, and creative output into overdrive. 

HOW WE WORK:  

At Splice, DISCO is a rallying cry for collaboration, accountability and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric and Optimistic. Our shared success depends on our ability to support one another, work well together and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. 

Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental All Hands and get-togethers.

When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?

JOB TITLE: Product Marketing Manager - Sounds and Growth

LOCATION: Remote

WHAT YOU’LL DO:

• Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth. 
• Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions.
• Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space.
• Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows.
• Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact.
• Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI.
• Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry.

 

JOB REQUIREMENTS:

• 3-5 years of Product Marketing experience including
  • Defining go-to-market strategy, and executing campaigns
  • Leveraging data-driven insights to make decisions
  • Capturing and using customer insights
  • Crafting messaging & positioning that resonates
  • Cross-functional collaboration
• Music/creative industry experience
  
  

NICE TO HAVES:

• Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance
• Music Production Experience: Hands-on knowledge of DAWs and music creation workflows
• Performance Marketing: Understanding of paid acquisition and funnel optimization
• Community & Influencer Marketing: Experience engaging creator communities
• Partner Communication: Co-ordinating strategic relationships with external partners
  
  

SPLICE BENEFITS: 

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
• Time Off: Unlimited PTO to recharge and thrive.
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
• Retirement Savings: 401(k) plan with immediate vesting and company match.
• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

 

The national pay range for this role is $117,500 - $130,000.