Marketing Activation Senior Specialist

Marketing Activation Senior Specialist

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

This role activates and executes Customer Marketing strategies for KCP Service Providers, Commercial, and Field priority customers (East & West). The Marketing Activation, Sr. Specialist transforms insights and strategies into tangible outputs for distributors and end users. Acting as a liaison between Customer Marketing Segment, Key Account, KCP Creative team, and Ecomm (ePim), this role turns strategic direction into marketing outputs that support value-based relationships with prioritized “choosers”, key-account end users, service providers, and priority field distributors.

Partnering with Customer Marketing Managers, this role handles customer necessities and activation elements such as co-branded sell sheets, custom sell sheets for sales, marketing templates, image downloads, distributor page updates, distributor part setup, KCP Advantage (Distributor Sales Rep Portal of sales tools & resources) management, and other activities identified by segment or end user. The KCP Marketing & CX objectives (Grow Share, Increase Category Breadth, Drive Brand Engagement, Increase Brand Loyalty, and Drive Consumer KCNA Brand) prioritize the work that matters most.

Successful candidates will be creative, proactive problem-solvers with a collaborative approach, results-focused attitude, and outstanding attention to detail and project management skills.

In this role, you will:

• Understand strategic segments and key accounts, including their needs, pain points and motivations.

• Interpret data and insights from CX, Sr Customer Marketing Manager - Insights and Value, Distributors and Trade Associations, to understand the customer decision journey. 

• Identify creative solutions to optimize marketing with end users and distributors.

• Manage multiple deliverables and deadlines, striving to exceed expectations.

• Enhance cross-functional processes and Ways of Working to drive efficiencies and improved results and collaboration.

• Communicate proactively with stakeholders on project status and challenges.

• Provide solution-oriented recommendations when unexpected changes occur.

• Manage the assigned marketing budget.

• Collaborate with the Marketing & CX Creative Team to create tools, templates, and collateral.   

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree, in business-related discipline.

• 5+ years of experience with proven success in marketing related functions, preferably brand, creative, digital, and/or customer marketing.

Total Benefits

Here are just a few of the bene