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Job Description

Associate Director, Influencer & Social Media Marketing

Takeda Pharmaceutical

Cambridge, MA

About the role:

As the Associate Director of Influencer & Social Media Marketing, you will be a champion of Takeda's culture and values and will be responsible for building an industry leading influencer program for a new product launch in Dermatology that deepens patient engagement, builds trust in Takeda and elevates brand awareness.

This role will build strategic partnerships with creators to establish a robust, active community and to develop platform-native content at scale. This role will collaborate closely with cross-functional teams and leadership to develop influencer guidelines & processes and execute strategies that ensure maximum impact.

The ideal candidate should have a track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.  They should also combine strong strategic consumer marketing expertise, social media marketing expertise & influencer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Senior Director, Consumer Marketing.

How you will contribute:

• Develop and own KPI-driven influencer strategies aligned to brand strategic imperatives & patient insights while ensuring a highly integrated approach across the full consumer marketing, digital marketing & media mix.

• Identify, recruit, and nurture strong relationships with influencers/creators/celebrities (across tiers), and HCP digital opinion leaders who align with Takeda's mission and values.

• Oversee the creative development of platform-native influencer content at scale for social and extend that content across channels and into impactful live activation opportunities.

• Lead the development of influencer guidelines & processes and educate and collaborate across all levels of the organization to gain alignment and garner excitement for the program.

• Plan & run influencer summit meetings to garner insights & co-create content to activate the patient community through authentic personal storytelling.

• Partner closely with consumer omnichannel strategy lead to ensure continuity & integration of influencer marketing in the broader digital ecosystem (digital media, CRM, websites, etc.).

• Partner closely with consumer marketing strategy lead to integrate patient ambassador branded testimonials into the influencer program.

• Facilitate development of scopes of work and partnership agreements, ensuring adherence to industry regulations, privacy laws, disclosures, and Takeda's policies and guidelines.

• Develop and lead influencer onboarding, training and governance processes related to programming, compliant content creation, fair balance, disclosure requirements, adverse event (AE) reporting and risk mitigation.

• Serve as a key liaison with Legal, Ethics & Compliance, Regulatory, Medical, and Pharmacovigilance to proactively manage risk and maintain brand safety.

• Manage performance of influencer initiatives, tracking ROI, brand safety, sentiment, reach, engagement and audience impact.

• Continuously optimize influencer mix, platform selection, creative strategy, and budget allocation based on insights and learning.

Minimum Qualifications:

• Minimum BS/BA degree

• 7+ years of consumer marketing, digital/social media marketing and/or PR experience with at least 3+ years focused on managing influencer programs and 3+ years in pharma/healthcare

• Demonstrated success building social & digital ecosystems and managing social influencer programs for pharmaceutical & consumer brands that drive measurable outcomes.

• Extensive knowledge of TikTok, Instagram, and YouTube ecosystems and US-based creator culture.

• Experience managing agencies, influencer platforms, and analytics tools.

• Strong familiarity with healthcar