Manager, Paid Social

TITLE Manager, Paid Social
DEPARTMENT Paid Media
DIVISION NP Digital 
LOCATION Remote – US  

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!  

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.   

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.   

ABOUT THE OPPORTUNITY  

NP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Social to join our remote Paid Media team. The ideal candidate has 3-5 years of managing paid social campaigns with budgets exceeding $500K per month. Candidates should have outstanding knowledge of Meta, TikTok, and Snapchat and already have a good grasp on how to structure campaigns to optimize performance based on each social network’s ad auction algorithms. Equally important to paid social experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike. 

Applicants must reside and be eligible to work in the US. 

ABOUT THE RESPONSIBILITIES  

• Partner with and deliver paid social media strategy and recommendations for clients
• Conduct ongoing analysis of paid social trends while staying up to date on recent platform updates and how to apply them to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid social campaign structures to manage and optimize against performance goals such as CPA or ROAS
• Follow department media buying processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime budget and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid social campaign management checklist to identify opportunities
• Implement split testing to continuously improve campaign performance through targeting and creative tests
• Analyze and resolve diverse and complex issues based on in-depth knowledge of paid social platforms
• Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
• Collaborate with internal teams and departments to share paid social insights that can be leveraged across paid search, programmatic, and SEO efforts
• Connect with client creative teams to provide performance insights and recommendations on campaign assets
• Respond to client questions and ad hoc requests in a timely manner

ABOUT YOU 

• 3-5 years of paid social experience across multiple paid social ad platforms
• Experienced in managing monthly budgets exceeding $500K
• Thrives off improving paid social media campaign performance and the opportunity to drive growth for clients
• Exceptional communication and presentation skills to both external and internal stakeholders
• Proficient in Microsoft Excel and PowerPoint
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations 
• Strong organizational skills with the ability prioritize time and workload efficiently
• Ability to work in a fast-paced environment
• Team player who is willing to help others whenever needed