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Senior Associate, Programmatic

dentsu international
New York City, United StatesRemotefull_timeVerifiedPosted 1 Jul 2024
💰 $83,375/yr($51,000/yr$83,375/yr)

About the role

Company Description

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

Senior Associates support Manager/Sr. Managers in building programmatic media campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuXSr. and iProspect. You will receive on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications. The role can be performed remote and will report into the Director.

Main Accountabilities:

  • Holistic understanding of digital, deeper understanding of optimization strategy
  • You will support Manager/Sr Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance indicators, reporting, and updates
  • Complete quality assurance per dentsu QA process within ad server, buying platform or demand side platform
  • Understand and complete responsibilities to traffic in the ad serving process. Be the account point person for agency ad operations coordinating assets for upcoming campaign launches
  • Build relationships with agency team counterparts (planning/activation/ad ops/analytics) and Client Centers
  • Troubleshoot basic campaign delivery and performance issues independently
  • Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process
  • Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
  • You will become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components
  • Interpret performance reports to provide applicable insights

Qualifications

  • 1-2 years' experience in the digital and programmatic industry
  • Hands-on keys experience with DV360, The Trade Desk or any other major demand side platform
  • Collaboration mindset
  • Prioritize multiple tasks
  • Comfortable with analysis and data
  • Experience working with business applications such as Microsoft Excel (can maintain complex spreadsheets)

Additional Information

  • Flexible paid time off
  • 16 weeks paid parental leave
  • Matching 401(k)
  • Comprehensive medical, dental, and vision plans

The anticipated salary range for this position is $51,000 - $83,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or emp

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dentsu international

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