Media Standards Lead

Job Description

The Media Standards Lead is a strategic and execution-focused role responsible for driving the implementation, communication, and validation of media standards and practices across global advertising initiatives. This individual ensures that all media efforts align with established governance frameworks, digital ad quality benchmarks, and brand assurance protocols.

Ideal candidates are passionate about media governance and optimization, energized by innovation, and committed to delivering measurable results in a dynamic, fast-paced environment.

Major Duties and Responsibilities:

• Standards Implementation & Compliance: Lead the execution of media standards and practices across all advertising initiatives, ensuring consistent adherence to digital ad quality benchmarks and brand safety guardrails.
• Performance Validation & Optimization: Analyze media performance audits and campaign results to validate compliance and identify opportunities for strategic optimization.
• Strategic Guidance: Provide expert recommendations to enhance media quality, brand assurance, and operational efficiency across platforms and partners.
• Stakeholder Engagement: Build and maintain strong relationships with global stakeholders to ensure alignment with media standards, objectives, and best practices.
• Training & Enablement: Develop and deliver training programs and resources to educate internal teams on media standards, governance, and evolving best practices.
• Decision-Making & Innovation: Exercise sound judgment to propose solutions, evolve standards, and contribute to the development of new governance frameworks.
• Internal Collaboration: Foster strong internal communication by sharing key insights, participating in team discussions, and ensuring transparency around priorities, policies, and practices.
• Industry Awareness: Stay informed on emerging trends, regulatory developments, and competitive benchmarks to proactively guide media governance strategies.

Requirements:

• Bachelor Degree
• Minimum 3+ years’ experience in media planning, buying, or governance.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Knowledge of media brand safety and digital ad quality principles.
• Excellent communication and collaboration skills.
• Familiarity with data analysis tools, ad platforms, and marketing technology stacks
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proactive self-starter with strong relationship-building skills, thriving in fast-paced environments and capable of both independent and collaborative work.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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