Manager CRM, Personalization & Loyalty

Manager CRM, Personalization & Loyalty

DTC – New York City

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

The Manager CRM, Personalization & Loyalty will play a critical role in delivering our ambitious growth plans for our portfolio of Direct-To-Consumer brands. He or she will be responsible for developing personalized lifecycle journeys across multiple touchpoints that drive repeat purchase and deepen customers’ relationships with each brand. This role will report to our Senior Manager of CRM and will be based in New York.

 

THE ROLE

 

Roles & Responsibilities:

 

• Work with and on behalf of DTC teams to devise and execute optimal customer communication plans, including email/SMS triggers and content-focused messaging, personalized site experiences and digital media initiatives
• Continue to build burgeoning loyalty programs; drive growth and engagement among new and existing customers via targeted marketing efforts
• Project manage the integration of new CRM/Loyalty partners and platforms for each of the DTC teams
• Grow customer database; optimize data capture where relevant, conduct continual data hygiene and execute ongoing re-engagement initiatives
• Identify data-driven, actionable customer insights that can be applied across the business to drive repeat purchase, order value and loyalty
• Report on channel, campaign, creative, and test performance
• Support overall Growth and Data/Analytics teams to build/utilize priority customer segments 
• Monitor & capitalize on emerging channels and trends where appropriate

 

 QUALIFICATIONS

 

• 2-4 years+ of experience within CRM capacity within the DTC space
• Experience in driving strategy across customer journey, including tactical execution of email, SMS and lifecycle touchpoints 
• Highly analytical: able to distill and communicate customer insights
• Familiarity with key CRM metrics and the role of first party data 
• Experience with project management; able to build out tactical plans/timelines, determine milestones, drive efficient and effective execution and communicate progress with key stakeholders 
• Collaborative & influential: able to develop strong working relationships with brand teams, tech teams, finance teams, external partners etc
• Action-oriented and moves quickly to get things done
• Proficiency in analytics, channel/media and customer data platforms, e.g. Google Analytics, Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Kenshoo, Klaviyo, Yotpo, Shopify, etc.
• A plus - experience with paid channels, including Direct Mail, Paid Social, Programmatic Display, Video, TV, OTT, Audio/Podcast, Paid Search, Affiliates 
• Bachelor’s degree in marketing, business, economics or related field preferred

 

WHAT WE OFFER

 

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

 

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

 

 

ABOUT US

 

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

 

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

 

 

EQUAL EMPLOYMENT OPPORTUNITIES

  

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact