Sr. Product Marketing Manager-AI & Analytics

OPENTEXT 
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

 

 

THE OPPORTUNITY:

 

The Senior Product Marketing Manager will support go-to-market for the OpenText Content Cloud portfolio’s process automation and intelligent document processing solutions, including cross product positioning, solution development and messaging. Reporting to the Director, Product Marketing, this individual will focus on developing value-based messaging for target buying centers to support creation of content, enablement, and programs to drive new customer acquisition and expansion within the customer base. This is a global role with responsibility to develop and adapt strategies and messages for different regions. 

 

YOU ARE GREAT AT:

 

• Developing concise, compelling messaging and positioning that emphasizes the business value of OpenText Analytics Database (Vertica), for multiple target audiences throughout the buying journey 
• Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media 
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.e. slide decks, blogs, eBooks, success stories, videos, etc.) 
• Ensuring overall sales channel readiness through sales and partner enablement activities 
• Monitoring the competitive landscape to define product positioning that differentiates 
• Maintaining competitive resources such as battlecards, wikis and enablement presentations 
• Identifying and capturing market and competitor trends to support sales and provide input on product direction
• Planning and execution of quarterly product launches and releases which may include strategies targeting new customers for OpenText 
• Aligning with the Analytics and AI teams, and cross-BU product marketing and product management to identify and package capabilities into new solutions to meet current and emerging customer needs and position OpenText in new markets

 

WHAT IT TAKES:

 

• Experience in enterprise software, preferably with a focus on enterprise databases and data management solutions
• Experience on SaaS Product Marketing
• At least 8 years of professional experience with at least 3 years in a Product Marketing function
• Excellent verbal and written communication skills, strong content marketer
• Aptitude for technology and the ability to connect technical concepts with customer value
• Demonstrated success in enabling large, global sales teams to clearly articulate value and differentiation
• Skilled in leading presentations and discussions with business, technical, and sales stakeholders
• Great interpersonal skills, demonstrated ability to forge trusting relationships across a diverse team
• Highly autonomous, understanding how to prioritize and differentiate what matters from the noise, independently driving projects from conception through to completion

 

 

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.