Director, Field & Brand Marketing, North America

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives awareness, engagement, and advocacy for one of the world’s leading fintechs. We communicate the value of our solutions through innovative brand storytelling and data-driven campaigns that attract new customers and deepen relationships with existing ones.

In the U.S., we’re focused on building a powerful local presence — connecting our global brand to regional audiences through impactful field marketing programs, partnerships, and community engagement.

You’ll partner closely with our Commercial, Product Marketing, and Global Brand teams to design and execute initiatives that create demand, amplify Airwallex’s brand, and strengthen our leadership position across North America.

Responsibilities

• Develop and execute the US Field & Brand Marketing strategy – Lead the creation of a comprehensive marketing plan that drives awareness, engagement, and revenue across key segments and geographies.

• Lead field marketing activations – Design and execute regional programs (e.g., events, roadshows, partnerships, and community engagements) that connect directly with customers and prospects.

• Build the Airwallex brand in the US – Localize the global brand narrative for the US audience through storytelling, media partnerships, thought leadership, and creative campaigns.

• Drive integrated go-to-market programs – Partner with the Product Marketing and Commercial teams to launch new products and solutions in the Americas, ensuring consistency across brand, messaging, and customer touchpoints.

• Manage strategic events and sponsorships – Own the US events calendar, including flagship customer events, industry conferences, and partner activations to build brand visibility and pipeline impact.

• Collaborate cross-functionally – Work closely with the Global Brand, Communications, and Growth teams to align regional priorities and amplify global campaigns in the US market.

• Analyze and optimize performance – Measure the effectiveness of campaigns, track ROI, and continuously refine strategies based on data-driven insights.

• Champion customer insights – Surface local market and customer insights that inform positioning, creative direction, and field engagement strategy.

Who you are

Minimum qualifications

• Bachelor’s degree or equivalent experience

• 12–15+ years of experience in B2B marketing, with deep expertise in brand and/or field marketing

• Proven track record of building and executing integrated brand and field marketing programs that drive measurable growth

• Exceptional communication, stakeholder management, and project leadership skills

• Entrepreneurial mindset with a balance of