Senior/Lead Data Analyst, Paid Media Marketing

About the role

We are excited to hire a lead analyst focused on enrollment and conversion at Chime. In this role, you will work with both marketers and product managers to understand and improve our user journeys.  You’ll leverage experimentation, predictive modeling, and data storytelling to help optimize our marketing efforts and member experience.  You will analyze large datasets to find usage patterns that indicate opportunities and then communicate your findings to our partners in marketing, product management, engineering, design, and user research. You’ll work closely with marketing teams to enable data-driven decision making both within and between marketing channels.

Because you are devoted to causation, attribution and incremental lift - understanding not only where our acquisition efforts have been successful, but why - you will lead key deep dives that drive efficiencies across our entire acquisition funnel.

We are hiring at the Senior and Lead level. The base salary offered for this role and level of experience will begin at $156,300 and up to $218,900. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Foster a data-driven, test-and-learn culture with your passion for telling stories with data - not only surfacing insights, but also presenting those insights and recommendations to a variety of levels within the organization, including executives, to influence change.
• Be obsessed with causation, attribution and incremental lift - measuring the marginal benefit against marginal cost of our marketing or product efforts.
• Identify what KPIs, data, features and events will show whether success has been achieved, where it has been achieved, and why.
• Deep-dive into existing marketing campaigns to identify areas of opportunity for scale and efficiency
• Lead, mentor, and collaborate with other analytics team members to build, standardize, improve, and drive adoption of analytical processes 
• Discuss and develop attribution methodologies, measurement tactics, and spend optimization strategies in order to drive meaningful impact to our user growth and bottom line.

To thrive in this role, you have

• An advanced degree, or equivalent working experience, in Statistics, Econometrics, Computer Science, Mathematics, or a related quantitative field.
• 7+ years of experience in B2C analytics (marketing analytics experience a plus).
• Advanced SQL and data visualization skills (Looker or Tableau)
• Experience with Python or R for analysis and workflow automation
• Excellent communication and data storytelling skills and ability to work cross-functionally to achieve results in a fast-paced environment
• Proven ability to apply experimentation / AB testing, statistical analysis, and other data science techniques to understand how your organization can optimize marketing and/or product efforts

A little about us

At Chime, we believe that everyone can achieve financial progress. We’re passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference. 

We created Chime—a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.

So far, we’re well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opened a business, or went to college. Every day, we’re inspired by our members’ dreams and successes, big and small. 

We’re uniting everyday people to unlock their financial progress—will you join us? 

*Chime partners with The Bancorp Bank and Stride Bank, N.A., Members FDIC, that power the bank accounts used by Chime Members.


What we offer

• 🏢 A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to