Marketing Manager, Global Strategic Marketing, CMF and Thoracic

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

West Chester, Pennsylvania, United States of America

Job Description:

About Orthopaedics

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for  the Marketing Manager, Global Strategic Marketing CMF & Thoracic in West Chester, PA.

Purpose:

DePuy Synthes is seeking a Marketing Manager, Global Strategic Marketing for CMF and Thoracic, based in West Chester, PA. This role is responsible for leading portfolio strategy and lifecycle execution across global markets, driving growth through launch excellence, lifecycle optimization, and sustained post-launch performance. This role partners closely with regional teams, commercial, supply chain, medical affairs, regulatory, and R&D to maximize product value across the full product lifecycle.

You will be responsible for:
Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Maintain company's leadership position in CMF market.

Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.

Product Launch - Responsible for leading and executing impactful worldwide product launches. Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders.

Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterpart to lead product development programs. Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.

Portfolio – Lifecycle Management – Contribute to company strategy for portfolio optimization and quality initiatives.

Business Development – Identify external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions.

Customer Insights and Analytics - Partner with Busine