Brand Discovery Team Leader

Brand Discovery Team Leader

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As the Brand Discovery Team Leader, you will lead a team of specialists to develop and execute innovative, data-driven organic search strategies that elevate the visibility and performance of Kimberly-Clark brands across digital and e-commerce platforms. This role is pivotal in shaping how our brands show up in an evolving search landscape, including AI-generated search, voice assistants, and social platforms, by driving content excellence, technical SEO, and cross-functional collaboration. You will play a key role in aligning organic and paid search efforts, enhancing product discoverability, and improving conversion outcomes across platforms like Google, Amazon, Walmart, and Target. Through strategic leadership, agency management, and talent development, you will help build a future-ready search capability that keeps pace with consumer behavior and digital innovation.

In this role, you will:

• Lead a team of Brand Discovery Leads and eCommerce Copywriters to develop & execute holistic organic search strategies for Kimberly-Clark brands to improve their organic search ranking on key platforms like Google, Amazon, Walmart, Target, Kroger, etc.

• Lead the team of Brand Discovery Leads to enhance product listings and brand presence on e-commerce platforms such as Amazon, Walmart, and Target to improve retail media ROIs through better conversions.

• Demonstrate breakthrough thinking to ensure Kimberly-Clark brands show up competitively in rapidly evolving search areas like AI generated search overviews, virtual assistant responses & social search.

• Coach the Brand Discovery Leads to assess and make proactive content topic and content recommendations based upon white space analysis (e.g. search volume and competitive density) aligned with platform-specific SEO best practices and brand objectives.

• Build & deploy standard work practices to generate insights based on comprehensive keyword research & monitoring of competition search strategies to identify content or CX opportunities for Kimberly-Clark brands.

• Lead effectively with cross-functional teams (Brand, Sales, Omni-marketing, IT, Content Syndication, Commercial Analytics, Agencies & Vendors) to drive synergies between organic & paid search, leading to better brand discovery and conversions.

• Work with IT to establish, monitor and optimize technical search benchmarks, performance measures and associated optimization strategies.

• Lead the agency (SEO as well as content) relationships for brand.com SEO including SOW development & alignment, commercial negotiations & ongoing performance management.

• Manage the team of Brand Discovery Leads including recruitment, talent development, coaching & succession planning.

• Help build organizational talent through creation & delivery of learning materials that cover different search algorithms, content best practices & performance monitoring.  

• Demonstrate expert proficiency with SEO tools (e.g.  SEMrush, MOZ, etc.) and web analytics tools (e.g. Google Analytics, Adobe Analytics, etc.)

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we ca