Physician Liaison - Medical Imaging Sales

Description

Outpatient Diagnostic Center is seeking a high-performing Physician Liaison to represent our outpatient imaging services to the medical community throughout the Huntsville, Madison, and surrounding markets. This role is ideal for a relationship-driven professional who enjoys driving growth through consultative, needs-based sales and strong communication skills.

If you thrive on building meaningful physician partnerships, delivering measurable results, and being part of a collaborative, high-energy team, we’d love to hear from you.

JOB SUMMARY: The Physician Liaison is responsible for building relationships with physicians, promoting the imaging center(s) and radiology services, conducting sales activities, providing training, and facilitating communication between the center and referring physicians daily. This role requires regular, ongoing travel between referral sources and clinic locations and may occasionally involve evening or weekend hours.

ESSENTIAL JOB FUNCTIONS:

• Build and maintain strategic relationships with physicians, office staff, and internal teams to drive engagement and referral growth.
• Analyze market data and trends to inform strategic growth plans and service line initiatives.
• Consistently meet or exceed performance targets, leveraging data to develop actionable business strategies.
• Conduct regular face-to-face visits with physician offices and healthcare facilities to strengthen relationships, assess needs, and promote services.
• Effectively manage a target list, ensuring optimal outreach frequency and consistent referral volume growth.
• Communicate key service line messages aligned with marketing strategies to increase provider awareness.
• Prospect for new business opportunities, utilizing relationship-building and closing skills to expand market share.
• Monitor competitive activity and adapt strategies to address changes in the market.
• Ensure accurate and timely CRM entries to document outreach activities, key contacts, and results.
• Coordinate logistics for meetings, in-services, and events, supporting physician engagement and business development efforts.
• Maintain reliable attendance and participate in team meetings, training sessions, and organizational initiatives.
• Collaborate as a proactive team member, contributing to collective success and addressing challenges as needed.

BENEFITS:

This role offers full benefits, along with a competitive compensation package that includes base pay, and a comprehensive program designed to support your health, well-being, and future:

• Full-time Employment
• Incentive Program
• Paid Time Off and Holiday Pay
• Health Insurance including medical, dental, vision and prescription coverage with FSA & HSA Account Options
• 401(k) plan with Company Match and Company-paid Life Insurance
• Short-term and Long-term Disability and Employee Assistance Program

Requirements

REQUIRED EDUCATION & EXPERIENCE:

• Bachelor’s degree in business, marketing or health-related field required.
• Minimum of two (2) years’ experience, preferably in the healthcare industry.
• Experience with Salesforce or other CRM software preferred.
• Knowledge of the healthcare industry and current economic trends and challenges for healthcare systems.
• Must possess and maintain a current, valid Driver License, proof of current vehicle insurance, and reliable transportation for work.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Ability to work independently and manage a local geographic territory, inclusive of 250+/- provider accounts.
• Must be coachable and be accountable to a professional development plan developed and supported in collaboration with your manager.
• Demonstrates strong interpersonal skills to influence and build sustainable, effective relationships.
• Remains open to ideas and feedback and supports others.
• Must have strong time management and organizational skills, and the ability to multitask.
• Must be goal-oriented, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Ability to lead planning and execution of provider account lunches & educational meetings.
• Knowledge of computer applications, including information and billing systems, keyboard input, digital archiving, and retrieving of data.
• Knowledge of Microsoft Office, including Word, Excel, and PowerPoint.

TRAVEL REQUIREMENT:

• Position requires frequent travel, up to 90% in and around assigned territory on a regular basis.
• Some additional