Social Media Manager, Consensus 2026 (Contract)

CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit http://coindesk.com [coindesk.com] and for breaking headlines, data and indices visit http://coindeskmarkets.com [coindeskmarkets.com]

In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.

Reports to:

Manager, CoinDesk Marketing

The Opportunity

About the Role & Consensus

Held since 2015, Consensus is the only festival showcasing and celebrating all sides of the blockchain, crypto, and Web 3 ecosystems, and their wide-reaching effect on commerce, culture, and communities. Each year, Consensus brings tens of thousands of attendees together to hear from sought-after thought leaders and experience a wide range of discussions, meetings, parties, music performances, dinners, experiences, and much more. 

We’re hiring a Social Media Manager (Contract) to define and execute our social media strategy for Consensus 2026 Hong Kong & Miami. The ideal candidate will have a deep understanding of the crypto and web3 ecosystems and is deeply immersed in crypto social communities. If you’re passionate about leveraging social media to create impactful narratives for conferences & events, then we would love to hear from you! 

What You’ll Do: 

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and attendance for Consensus 2026 in Miami & Hong Kong. 

• Manage all social media channels, including but not limited to Twitter, LinkedIn, Instagram, Telegram and Facebook. 

• Create and curate compelling content that resonates with our target audience, including articles, videos, infographics, and more. 

• Collaborate with internal teams and external partners to create and distribute content. 

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns. 

• Engage with the community by responding to comments, questions, and concerns in a timely and professional manner. 

• Stay up-to-date with the latest trends and technologies in the crypto and web3 space. 

• Coordinate with the PR and Communications team to ensure a cohesive brand message across all platforms.

• Ensure all copy adheres to brand guidelines, tone of voice, and style standards.

• Edit and proofread copy for accuracy, grammar, and consistency.

• Manage the internal/external design teams to execute on the campaigns

• Deploy copy and visuals on Sprout, Typefully, or natively on the appropriate social platform once approved.

What You Have:

• Bachelor's degree in Marketing, Communications, or a related field. 

• 3+ years of experience in social media marketing, preferably in the crypto or web3 industries. 

• Strong understanding of social media algorithms and best practices. 

• Exceptional writing and communicatio