Lifecycle Marketing Specialist

Change.org is searching for an Email Marketing Specialist to drive customer engagement, retention, and loyalty by developing and executing email marketing strategies that effectively communicate key messages to users in the US market and grow our engaged user list in the United States. You will report to our Brand Communications lead, US. As a key member of our Communications team, you’ll develop and implement targeted email campaigns specific to the US audience; assist in the drafting of compelling copy; improve email engagement; run A/B testing and create performance dashboards. 

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help! 

Key Outcomes: 

• Email Strategy & Execution: Develop and implement targeted email campaigns to the US audience focusing on petitions storytelling, content, and platform updates.
• Content Development: Support the writing and editing compelling email copy that aligns with brand voice and engages users to take action (e.g., signing petitions, sharing content).
• Improved Email Engagement: Enhanced email campaigns, leading to higher open and click-through rates and better user retention (repeat signatures) in the United States.
• Successful A/B Testing: Ran A/B tests to fine-tune communications, resulting in better campaign performance across one-time campaigns and automation.
• Clear Performance Reporting: Created dashboards to track campaign results and provided actionable insights to help the team make informed decisions.

The most important core competencies for the role are: 

• Email Marketing Expertise: 2-3 years of hands-on experience managing large-scale email marketing campaigns, including A/B testing, segmentation, and reporting.
• CRM & Email Tools: Proficient in platforms such as Iterable, Salesforce Marketing Cloud, or similar tools; basic HTML, JavaScript, or CSS experience for email customization is a plus.
• Analytical Mindset: Strong analytical skills with the ability to derive insights from data and optimize campaigns based on performance metrics. Competent in Microsoft Excel and email data manipulation. Can communicate insights and recommendations based on campaign performance.
• Communication Skills: Deep knowledge of the US market, trends and political landscape in the US; excellent writing and communication skills in English, with an eye for compelling storytelling that drives user engagement.
• Collaboration: Proven ability to work cross-functionally with global teams, including campaign managers, designers, and data teams.
• Experience in Relevant Sectors: Experience in nonprofits, social business, or tech is preferred. Interest in social change or campaigning is a plus. Experience in either social business, nonprofit fundraising or politics is a plus.

Target experience: 

• 2-3 years in Email Marketing

Preferred experience in tech, non-profits

• Email platform experience e.g. Iterable/Braze

Interested? Great! Here's what you should know:

This is a full time fixed term position, based in the United States. 

We’re currently able to hire staff based in the following US locations: Alaska (AK), Arizona (AZ), California (CA), Connecticut (CT), District of Columbia (DC)