Senior Writer, PCW

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We’re looking for a Senior Writer to join Heart Haus, the internal agency within CVS Health to support writing and creative ideation for various projects and initiatives across our Retail Marketing communications for Front Store, Beauty, and Loyalty & Personalization. A primary responsibility in this role will be the creation of always on social for our beauty category, but you will also support Front Store and L&P as assigned. For this role, you must have strong conceptual, writing and editing skills, along with knowledge of proper punctuation, spelling and grammar. You must have the ability to take projects from conception through completion and be able to juggle multiple projects simultaneously.

Experience with email and direct mail is necessary, as is experience across all digital media and social content creation. You must have strong presentation skills with the ability to sell innovative creative ideas. You should come from an internal or external agency that values the power of superior creative, and big brand experience is desired.

The ideal candidate will have a portfolio filled with relevant writing and creative examples. Portfolio link or writing examples must be submitted with resume for consideration.

Responsibilities include but are not limited to:

• Lead and generate impactful copy and writing that delivers on and adheres to the brand vision, brand tone and copy style.
• Present copy concepts and serve as copy subject matter expert in formal reviews with creative team members and internal business teams.
• Bring ideas and messaging to life across a wide scope of unique projects through innovation and collaboration with peers and internal business teams.
• Develop and maintain trusted partnerships with peers, internal business teams and external agencies.
• Apply deep and demonstrated experience in writing for paid, earned, and owned channels with deliverables including print, email, DM, social and digital.
  • 50% - Partner with design peer to create and write for social media content in our beauty category.
  • 50% - Writing for Front Store and L&P projects and initiatives as assigned.
• Successfully use skills and knowledge to create compelling themes, ideas and messaging that are on brand and meet or exceed business objectives.
• Partner with other writing and design peers to deliver on the brief and project expectations while ensuring execution of ideas and copy as planned.
• Demonstrate the problem-solving skills and attention to detail necessary to respond to feedback and take projects to completion. 
• Support work as assigned by CD and ACD.

Required qualifications:

• Portfolio links or writing samples must be included with resume for consideration.
• Minimum 5-7 years working as a writer with relevant experience.
• Top-notch creative writing and editing skills for that includes long-form and short-form writing, including knowledge of proper punctuation, spelling and grammar.
• Ability to understand a marketing brief and translate that input into ideas.
• Ability to generate impactful creative ideas and writing that delivers on brief and adheres to the brand vision, standards and voice and tone.
• Proven ability to effectively write for a broad range of print and digital deliverables, including social media
• Experience concepting and writing for social media, along with understanding of social media trends and best practices
• Strong communications skills (both written and verbal), with an ability to present your work
• Can thrive in a fast-paced environment and manage multiple projects simultaneously.
• Ability to work independently or within a small working group.
• Strong collaboration skills.
• Team player with enthusiasm and positive attitude.
• Must have the ability to juggle multiple projects simultaneously.
• Ability to take creative direction and incorporate feedback.
• Strong attention to detail and an eye for quality.
• Strong communication and presentation skills.
• Proficient with Microsoft Office 365 Suite.

Preferred Qualifications:

• Retail experience
• Knowledge of wor