VP, Specialty Retail Marketing Leader

Job Description:

Role Summary/Purpose:

The VP, Specialty Retail Marketing Leader will lead the marketing organization for retail financing programs in the specialty retail industry with a focus on the development and implementation of marketing strategies and tactics to achieve our retail partner’s business objectives and Synchrony growth metrics.  This position works collaboratively with the Synchrony sales organization and our retail partner’s organization to drive incremental cardholder growth and card usage.  This role will have responsibility for developing and leading direct reports.  

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth strategies and plans.

• Lead and develop new client financing program value propositions and go to market strategies.

• Establish and develop key relationships at senior levels of client organizations.

• Understand and incorporate clients’ key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.

• Optimize marketing spend and pursue additional funds to meet growth goals.

• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.

• Manage all aspects of the value proposition, including acquisition offers, lifecycle campaigns, loyalty programs as well as tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements.

• Drive programs to effectively work in an multi-channel environment.  Ensure digital assets are in place and optimized.  Push for cutting edge thinking and agenda.

• Monitor & manage performance of all key credit and marketing metrics vs. plan.

• Assist in the development of the Synchrony Financial planning cycle.

• Lead and develop a team of direct reports.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience

• A minimum of 10 years of marketing experience, preferably in credit card or financial services to include (can be concurrent):

  • 10 years of growth marketing leadership with exposure to consumer-facing programs and products

  • 8 years of experience with developing and delivering financial services products via digital channels

• Demonstrated successful people leadership experience

• Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Experience developing/executing customized value propositions

• Ability to fully diagnose a market and identify growth opportunities

• Digital marketing expertise in paid and owned channels

• Ability to build business cases and balance metrics/creativity to influence GM and client C-Suite

• Skilled at using data to drive business decisions; experience working with client data-share initiatives desirable

• Ability to diagnose and stop work processes with low ROI as well as elevate high ROI initiatives

• Ability to travel as needed (~25%)

Desired Characteristics:

• Advanced degree (MS, MBA).

• Demonstrated project management skills.

• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

• Ability to manage and motivate marketing staff to attain high levels of performance

• Experience in the specialty retail industry including: music, gaming and specialty clothing brands

Grade/Level: 14

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

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