Lifecycle Marketing Manager - B2B2C

What We Do   Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users.    Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button.  Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.     Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the Role

Roo’s Full & Part-Time Hiring program is changing how hospitals and veterinary professionals find their perfect match, not through traditional recruiting, but by working together first and hiring only when it’s truly a fit.

We’re looking for a Lifecycle Marketing Manager (B2B2C) who can bring this vision to life at scale. You’ll own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program and design personalized, automated communications that guide users from casual shifts to long-term career commitments.

If you’re passionate about customer-centric journeys, obsessed with optimization, and excited to shape a program that’s part job placement and part matchmaking magic, this is the role for you.

Your Responsibilities

Key Outcomes

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
• Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
• Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
• Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.

Lifecycle Journey Ownership

• Own the communication experience across the entire full and part-time placement funnel:
  • Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions.
  • Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics.
• Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals).
• Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers.

Messaging & Channel Strategy

• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
• Test and iterate messaging frameworks that resonate emotionally and practically: “Ready to find your perfect hospital?” “Still thinking about Jessi from last Thursday’s shift?”
• Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes.

Measurement & Optimization

• Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation.
• Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities.
• Run experiments and A/B tests to improve messaging, conversion rates, and program uptake.

Cross-Functional Collaboration

• Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs.
• Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction.
• Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations.

Qualifications

You Have:

• 4+ years of