Sr. Category Analyst (CPG)

This position offers a #hybrid 3-4 days a week.

You will perform a valuable role in supporting the category advisor team and building a strong partnership with our Client by providing merchandising solutions and decision support that drive business growth. 

You will conduct high-quality analysis and synthesis of multi-source data to evaluate item performance, assortment planning, and store clustering through the modular process, while leveraging effective communication & influencing to orchestrate action.  

Data Analysis and Reporting:

• Leverage retailer POS data, NielsenIQ, Circana (IRI), and other relevant data sources to maintain weekly reporting that evaluates item performance 
• Develop and deliver ad-hoc reporting that creates actionable insights and recommendations to support sales line reviews 
• Identify opportunities for category growth and sales improvement based on data analysis. 
• Track and report on the performance of core and new product initiatives. 

Category Expertise:

• Serve as the internal category expert, providing insights on pricing, promotional impacts, positioning, competitive landscape, and market needs. 
• Stay up to date on market trends and consumer behavior. 
• Collaborate with category managers, sales teams, and other stakeholders to implement category strategies. 
• Effectively communicate data-driven insights and recommendations to both technical and non-technical audiences. 
• Participate in the development of sales presentations and sell-in stories. 

Education Requirements:

• Bachelor's degree in a related field (e.g., Business, Marketing, Statistics).

Work Experience Requirements:

• Experience with retailer POS data, syndicated data sources (e.g., NielsenIQ, Circana), and JDA software.
• 3+ years of experience in category management, retail analysis, or a related field.

Knowledge, Skills, and Abilities Requirements:

• Strong analytical and problem-solving skills.
• Proficiency in data analysis tools (e.g., Excel, SQL, SAS, R, Python) is a plus.
• Excellent communication and presentation skills.
• Understanding of the CPG industry and retail landscape.
• Ability to work independently and as part of a team. 

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