Senior Vice President, Merkury Consulting

Company Description

We are Dentsu International. We change the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world.

Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress, and excel in a world of change. Businesses rely on our integrated network of agencies and specialized practices to promote meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can succeed. We embed diversity, in our mindset, in our services and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

As the SVP, Merkury Consultant, you will report to the Managing Director, M1 and help lead the transformation of dentsu Media’s addressability practice. The SVP will lead a team of Merkury Consultants focused on the solutioning of dentsu’s proprietary end-to-end audience addressable media platform, Merkury for Media. This role will lead Merkury for Media solutioning through consultative support across dentsu Media US agencies (Carat, dentsu X, and iProspect) and their clients. The SVP will develop important relationships across agency leaders and partners, media partners, and senior clients to close growth opportunities and lead increased adoption of the Merkury platform.

You will be a critical component in implementing and scaling strategies that deliver measurable client value. You will maintain a deep understanding of dentsu’s addressable products, possess the requisite consulting/selling/advising background to promote adoption, and be able to convert on the organizational desire for integrated, end-to-end delivery. As a role that touches several capabilities within dentsu – product, insights, strategy, planning, investment, analytics, operations, legal, and commercial – an ability to work with multiple partners to create ‘win wins’ for all will be important. You will provide ongoing feedback to senior management on relationship, influence, and adoption goals with important partners.

Main Accountabilities:

·       Lead a team of Merkury Consultants to increase adoption of our full suite of Merkury for Media products focused on audience-based insights, planning, activation, bidding, measurement and optimization.

·       Develop important relationships across agency leaders and partners, media partners, and senior clients to close growth opportunities and guide increased adoption of the Merkury platform.

·       Proactively seek out revenue and adoption growth opportunities with existing clients.

·       Define product / solution / partnership needs to overcome barriers to client adoption.

·       Identify cross-solution pipeline opportunities and areas of collaborative growth potential.

·       Influence and lead addressable budgeting, planning, allocation, activation, performance, and optimization.

·       Maintain clear communication that manages towards desired outcomes.

·       Build and lead relationships with peers across dentsu Media.

·       Balance direct solutioning and solution delegation within Merkury Consulting, Addressability, and Media.

·       Collaborate on (and occasionally participate in) dentsu Media pitch efforts.

Qualifications

·       Bachelor’s degree

·       15+ years’ experience in marketing, media agencies, media sales, consulting, MarTech / AdTech

·       Experience in media strategy, with a passion for knowing people better than anyone else

·       Strong understanding of the identity and data landscape, with an emphasis on addressable media

·       Comfortability and experience working with digital, programmatic, and DMP/CDP platforms

·       Excellent C-suite-level verbal and written communication, presentation, strategic, and analytical skills

·       Dynamic and proactive team player who can prioritize quickly and act effectively

·       Ability to travel as required

Additional Information

The anticipated salary range for this position is $163,000-$272,000. Actual salary will be based on a variety of factors in