Group Vice President, Business Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The GVP Business Strategy provides deep insight into factors affecting our clients’ digital business and customer experiences. You will be the dedicated strategist to support marketing transformation development activities for a large, global pharmaceutical client. You are a visionary leader who "connects the dots" around business and consumer insights and articulates digital concepts and solutions in a clear and compelling way to clients.

This highly collaborative role interfaces heavily with internal, cross functional team members as well as VP to C-level client contacts throughout the strategy development and execution process.

You will lead cross-functional engagement teams across a range of complex project types with multiple components.  As the strategy leader on the account, you will also manage the more junior strategists. Across the various marketing transformation streams of work, you will be responsible for research and insights, valuation and business case development, establishing a digital vision, product market fit, organizational design, process optimization, prioritization roadmap development, rationalizing communication channel decisions, future state visualizations, and other items depending on client need. 

Responsibilities:

[BUSINESS STRATEGY DEVELOPMENT]

• Perform (or lead a team that performs) market research and analysis.
• Through customer insights and journey/user development, “fall in love” with the problems facing the client’s consumers—lead solutions that solve those problems.
• Lead large teams to deliver value-accretive business strategy and marketing transformation programs
• Develop a comprehensive roadmap for defining and executing the marketing transformation strategy, aligning with business objectives and market opportunities.
• Stay aware of marketing trends and developments in commerce to create thought leadership material 
• Define a digital program's strategic vision and business goals to guide strategy development and execution.
• Develop prioritized, strategic roadmaps using desirable, viable, feasible framework for innovation and implementation
• Assess product market fit, risks, and offer risk mitigation insights
• Consistently evaluate emerging technologies to increase efficiencies and/or customer engagement. An understanding of AI and where it may offer enhancements to the business.
• Define OKRs & Measure client KPIs
• Create strategic and financial models to articulate business value
• Build complex business cases and ROI models
• Summarize findings and package in a way that supports a clear and compelling story

[ENGAGEMENT MANAGEMENT]

• Lead digital strategy engagements with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mapping
• Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
• Work cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners
• Present strategy output and recommendations to clients and internal stakeholders
• Lead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategy
• Lead or participate in project post-mortems; capture key learnings and develop case studies as appropriate 

MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION]

• Considering the problems facing the organization and/or it’s consumers, provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs. Align to tech capabilities and business viability.
• Define cross-channel implications and opportunities

[CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT]

• Advise clients (VP- to C-level) on strategic considerations and best practices for building effective digital org