Global Employer Brand Marketing Lead

Company:

Description:

This is a hybrid role that has a requirement of working 3 days a week in either our Chicago or New York City office.

What can you expect?

A strong brand sets a company apart from the crowd. It communicates a company’s purpose, values and culture, attracts the best people and creates an emotional connection with clients. The Global Employer Brand Marketing Lead, Marsh McLennan, is responsible for the development and execution of the employer brand and talent acquisition marketing strategy.

This role will manage large-scale projects, work collaboratively across Marsh McLennan functions and businesses, coach team members and solve complex problems. We are looking for someone eager to craft the strategy internally and externally, while comfortable operating and executing in the detail at times. The Global Employer Brand Marketing Lead will report into the Head of Brand, Marsh McLennan, and can be based in New York or Chicago.

What’s in it for you?

• Being a part of a global company with a strong brand and a commitment to growth
• A culture of internal mobility, collaboration, and extraordinary career opportunities
• Competitive pay and outstanding benefits
• Paid time off to give back through non-profit community service
• Employee Resource Groups that provide access to leaders, relevant volunteer and mentoring opportunities, and interactions with counterparts in industry groups and client organizations

We will count on you to:

• Partner with Talent Acquisition to set and activate the employer brand strategy to target both internal and external candidate pools
• Oversee prospective candidate channel strategy globally (including external careers website), execute on global tactics and provide recommendations for local activation
• Lead development of marketing collateral to support global recruiting efforts across businesses and high-priority targeted campaigns for Marsh McLennan functions
• Develop campaigns to build advocacy amongst current and prospective colleagues
• Monitor and measure effectiveness of TA marketing campaigns and identify opportunities to drive better outcomes in partnership between Talent Acquisition and Marketing and Communications
• Monitor budget by performing comparative cost analyses to present return on investment to Brand Management and Talent Acquisition leadership
• Lead a lean team focused on employer brand and talent acquisition marketing

What you need to have: 

• A Bachelor’s degree, preferably in Marketing, Communications, Journalism, Business Administration, English, Public Relations
• A minimum of 7 years of experience in brand strategy, including social media and content marketing experience (talent acquisition experience preferable).

What makes you stand out:

• Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders.
• Experience of delivering impactful campaigns in rapidly changing highly regulated, technologically dynamic environments.
• History of coaching and leading Senior internal clients to improve the impact and effectiveness of their marketing and communication.
• Excellent written, verbal and visual communication skills on both technical and non-technical matters.
• Proven ability to serve as a trusted and influential advisor and counselor to Senior executives, and to cultivate meaningful relationships with senior leaders and individuals of influence.
• Hands-on experience with marketing and communications technologies, including marketing automation software, social media, intranets and content management systems.
• Ability to understand, tailor and communicate complex business, legal and technical issues for various audiences.
• Proven ability to build a team without reporting lines through coaching, credibility, leadership.
• Understanding of marketing automation, data and analytics and customer journey-mapping.
• Strong knowledge and utilization of digital products such as Salesforce suite of products (Marketing Cloud), AEM and social media channels.

Marsh McLennan (NYSE: MMC) is the world’s leading professional services firm in the areas of risk, strategy, and people. The Company’s more than 85,000 colleagues advise clients in over 130 countries.  With annual revenue of $23 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commerci