Senior SEO Manager

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. 

About the Role

Fireblocks is looking for a data-driven, hands on, buyer’s journey and AI-savvy Senior SEO Manager to lead the next evolution of our organic growth engine. This is a mission-critical role for an experienced SaaS SEO professional who understands that discoverability today means meeting customers where they are — through search, AI-powered experiences, and intent-driven content.

You’ll own and operationalize our organic growth strategy — grounded in customer insights, Jobs to Be Done (JTBD) framework, and lifecycle-centric content — to drive high-value demand. You’ll also lead the charge in leveraging AI as a discovery surface, helping Fireblocks adapt and thrive in an SEO landscape increasingly shaped by AI-driven interfaces, search generative experiences (SGE), and intelligent content delivery.

What You’ll Do

• Own the end-to-end SEO strategy, aligning with demand generation, content, and product marketing to drive qualified discoverability, ultimately leading to new business acquisition.
• Develop SEO strategies targeting high-value personas across the funnel.
• Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments.
• Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation.
• Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume, and aligns with evolving AI search behaviors.
• Optimize and structure our site architecture, landing pages, and content to improve SERP visibility, SGE inclusion, and conversion outcomes.
• Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts.
• Own and evolve our programmatic SEO initiatives to scale discoverability across customer segments and markets.
• Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot — and rethink SEO KPIs as AI-driven interfaces (e.g., SGE, ChatGPT, Perplexity) increasingly shift discovery away from vendor websites and toward in-tool answers.
• Champion the use of AI tools and platforms (e.g., language model optimization/LMO, generative search, semantic search models, AI-driven content research) to stay ahead of shifting discovery patterns.
• Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates.
• Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes, not just traffic and rankings.
• Stay current on industry trends — including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO.
  
  

Who You Are

• Strategic growth partner: Works across product marketing, content, demand gen, and UX to align SEO with business outcomes.
• Customer-obsessed: Uses Jobs to Be Done, personas, and behavioral data to map search intent to lifecycle needs.
• AI-savvy: Optimizes not just for SERPs, but for AI-powered discovery (SGE, voice, chatbots, semantic search).
• Content-informed: Collaborates on or leads content strategy, ensuring discoverability and conversion.
• Performance-focused: Tied to metrics like pipeline generation, CAC, LTV, and SQLs — not just traffic.

What You’ll Bring

• 5+ years of experience in SEO, with a strong track record of driving B2B SaaS growth through organic channels.
• Expertise in Customer-Led SEO and leveraging the Jobs-to-be-Done framework & proven ability to build SEO strategies from the ground up based on real customer insight and behavioral data.
• Deep knowledge and curiosity around AI’s evolving role in search and discoverability
• Strong foundation in technical SEO, with working knowledge of modern web platforms (WordPress preferred), HTML/CSS/JS, and Core Web Vitals.
• Experience