Media and Social Marketing Manager Lead

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

Seeking a seasoned Media and Social Marketing Manager Lead for our Marketing Operations team. This role sits at the intersection of media marketing campaign execution and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and member expectations. This is a high impact role suited for a proactive, detail-oriented leader with deep marketing campaign execution and risk management experience. You will serve as a bridge between cross functional marketing and technology enablement teams to drive process improvements, risk mitigation strategies and RCSA readiness. 

Key responsibilities include:

• Own and evolve marketing controls for media channels ensuring compliance with internal policies, enterprise risk framework and regulatory standards
• Conduct RCSAs (Risk and Control Self-Assessments), and deep dive on campaign execution processes for all media channels (e.g. programmatic, social, search)
• Identify and document key risks and associated mitigating controls; escalate emerging issues as needed
• Support incident response and root cause analyses for control failures and campaign issues
• Provide advisory support to marketing teams during campaign planning and execution
• Embed controls, approval processes into MarTech workflow design and influence development of automated controls
• Serve as lead point of contact for internal audit and control testing
• Maintain audit-ready documentation and evidence tracking for campaign execution
• Influence and align cross-functional teams to drive accountability for control execution
• Lead risk awareness, change management and training initiatives within the marketing organization

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
• Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
• Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
• Socializes media proposal and recommendations to partners and/or management to include senior executives
• Ensures that all necessary client media plans are implemented correctly and in a timely manner.
• Manages highly complex budget plans whether.
• Communicates status with management and internal/external partners as necessary.
• Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
• Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Subject-matter-expert knowledge of digital or social marketing industry and practices.
• Subject-matter-expert kn