Sr. Specialist, SEO + Content Development (REMOTE EST or CST)
Veeam SoftwareAbout the role
Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.
With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud.
The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps
and data are protected and always available.
Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.
Veeam is seeking a highly motivated SEO and Content Development Specialist with a thorough understanding of technical SEO but within the framework of a comprehensive digital marketing strategy to drive continuous optimization and content development across our digital properties. In this role, you'll collaborate with cross-functional teams, including Product Marketing, Global Campaigns, IT and external SEM agencies, to support projects from concept through deployment to enhance the performance of our digital presence.
Responsibilities:
- Assist in the development and execution of SEO and content strategies that drive organic search traffic growth, improve conversion rates, and enhance user experience.
- Lead the content development process, from initial strategy and planning to publication, ensuring content aligns with SEO goals and business objectives.
- Act as a content strategist, providing insights and direction on optimizing content for both search engines and users, balancing storytelling with data-driven tactics.
- Support the planning, execution, and tracking of SEO and content-related tasks, ensuring timely completion according to SLAs and project timelines.
- Provide recommendations to optimize and streamline workflows, improving efficiency in content creation, SEO processes, and publication timelines.
- Conduct in-depth keyword research to inform content strategies and improve site rankings, while ensuring content is tailored to resonate with the target audience.
- Perform competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client
- Continuously analyze and enhance published content to maximize its impact, driving better user engagement and conversion rates.
- Monitor and analyze SEO and content performance metrics, preparing regular reports and presentations for stakeholders and leadership.
- Collaborate closely with web developers, designers, and marketing teams to ensure that content and SEO best practices are implemented and maintained across all digital properties.
- Stay up-to-date with the latest trends and best practices in SEO, digital marketing, and content development, applying new knowledge to improve outcomes.
- Contribute to a positive and collaborative team environment, working toward shared goals.
Requirements:
- 5+ years of experience in global SEO, content development, and digital experience, ideally within high-tech industries or with an IT audience.
- Experience in leading content development projects, from strategy through publication, with a
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