Data Operations and Business Analyst

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.

To support our mission, we seek a highly motivated Data Operations and Business Analyst to join our team in Reston, VA. This position plays a dual role in operations and strategic analysis to enhance donor engagement, optimize campaign performance, and drive revenue growth across the National Wildlife Federation’s (NWF) membership and philanthropy programs. This position is responsible for developing and managing data selections, reporting, and analytics for direct response fundraising campaigns including direct mail, telemarketing, and face-to-face. The Analyst also interprets constituent and campaign data, producing actionable insights to inform strategy, improve member experience, and support revenue generation across Membership, Mid-Level, Major Gifts, and Gift Planning programs.

The Analyst works closely with colleagues across the Federation to create an integrated and data-informed approach to constituent engagement that supports NWF’s mission to ensure wildlife thrive in our rapidly changing world.

Principle Duties (major areas of responsibility):

• Construct and manage campaigns in internal systems (e.g., Microsoft Dynamics CRM, Analytical Marketing, Excel,)
• Develop, test, and execute data pulls and segmentation for direct mail, telemarketing, and face-to-face campaigns
• Ensure data accuracy, integrity, and timeliness of all outputs
• Partner with campaign managers to translate audience strategy into technical requirements and lists
• Analyze direct marketing performance using KPIs that measure conversion, engagement, and retention
• Create dashboards and custom reports using tools such as Tableau, Excel, and SPSS
• Present analysis and insights to stakeholders, providing recommendations for improving campaign ROI and donor retention
• Monitor donor trends and behaviors to inform segmentation, acquisition, and upgrade strategies
• Support the development and maintenance of budgeting and forecasting models based on performance data
• Serve as an internal consultant, translating data findings into strategic recommendations
• Identify opportunities to enhance the donor experience and streamline data processes
• Work cross-functionally with Membership, Digital, Midlevel, Major Giving, and Gift Planning teams to support integrated campaign strategies
• Collaborate with IT, Business Operations, and external vendors to ensure data systems, infrastructure and operations support business needs
• Conduct ad-hoc assessments to explore market opportunities and donor behavior

Qualifications:

• High school diploma required College degree with a business concentration preferred
• Minimum 3 years of professional experience in marketing, analysis, preferably with nonprofit organizations or mass constituency organizations
• Strong problem-solving and conceptual thinking abilities; comfort working with large datasets
• Superior quantitative skills, including experience with statistical analysis principles, and understanding of data and data management tools
• Effective and proactive communication skills and acumen in time-management and prioritization, with the ability to explain complex data to non-technical audiences
• A consultative approach to working with cross-functional teams and the demonstrated ability to effectively communicate analyses, position recommendations, advise strategy implementation, and foster a disciplined approach to performance management and continuous improvement
• Proficiency in Microsoft Excel, Access, PowerPoint; strong working knowledge of Tableau and CRM platforms (preferably Microsoft Dynamics)
• Strong familiarity with marketing databases and reporting tools (e.g., SPSS, Marketing Cubes, Data Warehouses)

Travel Requirements:

In the event a remote candidate is selected, occasional travel may be required for team meetings, approximately 1 to 2 times per year on average.

Location and Work Mode:

This position is based out of our headquarters in Reston,