Customer Marketing Specialist

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

The Okta Customer Marketing and C-Suite engagement team is growing, and we’re looking for a customer marketing specialist to support the team and drive references. This role is crucial  to our success, responsible for developing and managing a portfolio of customer references to drive the customer reference program. In collaboration with Sales, this role will identify and connect suitable customer references with prospects related to specific sales opportunities, expediting the sales process. Additional responsibilities include building a steady pipeline of new references, scaling the customer reference program, and driving revenue growth. Nurturing relationships with customer advocates and measuring the impact of the reference program are also key responsibilities. To be successful in this role, this person must be self-motivated, curious, detail-oriented, and willing to dive into the details to deliver the best references. 

 

Projects & Responsibilities will expand and increase in scope based on performance and the needs of the team. However, the following can be anticipated:

• Develop and maintain a comprehensive portfolio of customer references across various industries to feed the customer reference program.
• Collaborate with the sales team to identify and match suitable customer references for specific sales opportunities to accelerate deal cycles.
• Maintain the customer reference database (SlapFive) and content database (Highspot), ensuring accurate and up-to-date information. 
• Optimize existing customer reference program and processes to achieve maximum results. 
• Develop, coordinate, and facilitate the One-to-Many Customer Reference events, to support GTM teams and the scale reference program.
• Nurture and strengthen relationships with customer advocates, resulting in customer marketing activations
• Coordinate and develop customer content ( i.e., blogs, case studies etc.) used to enable the field and accelerate sales cycles
• Provide supplementary support for Customer Marketing initiatives, tasks, and projects (i.e., Oktane surge)

 

Minimum required Knowledge, Skills, and Abilities:

• 2-4 years of experience in B2B tech marketing, customer marketing, or sales development role.
• Familiarity with CRM software and SlapFive reference platform is preferred.
• We’re looking for someone who is creative, flexible, and a self-starter. Okta is a fast-paced, agile work environment and we need the best to support our growing global team.
• Strong written and verbal skills, and the ability to manage multiple projects at once.
• Must be experienced in managing and cultivating interpersonal relationships.
• Bachelors degree in Communications, Marketing, Technology, or related field (or equivalent practical experience).

#LI-Remote

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$77,000—$115,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $86,000—$130,000 USD

What you can look forward to as an Full-Time Okta employee!

• Amazing Benefits