Marketing Communications Director, Thought Leadership and Research

Grow your career with a growing organization

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

The Marketing Communications Director, Thought Leadership and Research is

a seasoned expert in thought leadership and content creation to grow our business, generate press and write and distribute content to help people transform their financial lives.
 

The Director will write and produce thought leadership via research reports and articles to position. You'll share Empower's point of view on financial planning, investing, and advice.

What you will do:

• Create external/internal communications and PR campaigns that build our brand and drive leads
• Write compelling content, press releases, and thought leadership for our digital channels that elevate and differentiate our product and service offerings
• Lead outbound press pitching efforts and field in-bound media inquiries
• Serve as a primary contact for Empower business leaders, and agency relationships including PR and SEO partners to optimize content that matters to our audiences
• Develop key messaging and press briefings to support our spokespeople
• Build relationships with internal and external influencers, affiliate program leads, and press contacts
• Manage content pipeline: coordination with freelance writers, ensuring timely execution of content calendar
• Track and report on earned and organic growth that is attributed to content, press and social efforts
• Be savvy to “trendjacking” opportunities and monitor media trends and news
• Work with our HR team to build internal communications programs and support recruiting efforts

What you will bring: 

• 10+ years of work experience, preferably in financial services, product management, marketing, or a media related field.  Marketing experience in a corporate, sales and/or agency environment
• Expertise in the retirement services and workplace solutions industy required
• 5 or more years of experience driving and implementing promotion strategies and programs for large and complex organizations
• A big idea, creative thinker who is passionate about building brand.
• Proven project management and strategic planning skills
• Bachelor’s Degree required. MBA preferred

• FINRA fingerprinting required

What will set you apart:

• Excellent analytical and problem-solving abilities, including an ability to express and advocate opinions and ideas and influence others
• Ability to prioritize and execute tasks in a high-pressure environment
• A strong critical thinker with intellectual curiosity and creativity
• Strong presentation skills
• Excellent writing and editing skills
• High competency in Outlook, PowerPoint, Word, and Excel

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range

$120,600.00 - $174,825.00

The sala