Senior Manager, Integrated Marketing - Qualcomm
qualcommAbout the role
Company:
Qualcomm Technologies, Inc.Job Area:
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > MarketingGeneral Summary:
Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its product portfolios. The Senior Manager, Integrated Marketing - Qualcomm is an individual contributor role with a defined growth path toward people management. This person will own integrated marketing strategy and execution for the Qualcomm brand and in particular our Technology pillars including 6G and AI. They will be working closely with the Director of Integrated Marketing on large-scale decisions, cross-team priorities, and operating model alignment.
This is a practitioner role. You will be embedded in the day-to-day of two BU pillars partnering directly with Product Marketing, managing campaign programs, and ensuring launches are executed with discipline and impact across a tiered activation model (Full, Advisory, and Self-Serve).
* This position is not eligible for Qualcomm immigration sponsorship. *
** Position requires to be onsite in San Diego, 5 days a week. **
Minimum Qualifications:
• Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.OR
Associate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Key Requirements:
Qualcomm Integrated Marketing Lead
Own the integrated marketing strategy and execution plan for the Qualcomm brand portfolio
Partner with BU PMMs to triage launch requests, assign activation tiers, and develop integrated briefs
Lead full-funnel campaign architecture for Tier 1 and Tier 2 launches, from platform strategy through channel activation
Manage always-on programs, seasonal campaign calendars, and spot/reactive activation across both pillars
Represent each BU at relevant industry events and support Qualcomm-owned event strategy for the portfolios
Cross-Functional Partnership
Work closely with the Director of Integrated Marketing on large decisions, resource prioritization, and escalations
Maintain a strong working relationship with PMMs across both pillars, applying the IM/PMM operating model consistently
Collaborate with channel, creative, and brand teams to bring campaigns to market efficiently
Represent Qualcomm at flagship industry events (MWC, CES, Computex) and own Qualcomm-led event strategy for the portfolio
Performance & Measurement
Define success metrics for all IM-led programs, from awareness through pipeline contribution
Provide regular performance updates to the Director and PMM stakeholders
Apply performance data to im
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