Strategic Field Marketing Lead (Benelux & Nordics)

About the Team

Miro’s Revenue Marketing team is responsible for programs that further establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, supplementing product-led growth with B2B marketing tactics.

Successful Revenue Marketers anchor themselves in impact to the business, using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable revenue growth. They are highly collaborative, touching all points of the customer lifecycle, and seek upfront and ongoing alignment with internal partners and stakeholders.

About the Role

In this role, you’ll join Miro’s Revenue Marketing team as our first Strategic field marketing hire for the BNE region (Benelux, Nordics & Rest of Europe). You will partner closely with sales, acting as a strategic business partner to our sales leadership team.

You will bring localized marketing programs to market that build and accelerate the Enterprise pipeline. This is a rare opportunity to work cross-functionally and collaborate with all go-to-market teams to build and execute a key component of Miro’s global strategy. We’re looking for a senior, individual contributor that can own both strategy and execution.

What you’ll do

• Establish Miro’s field marketing strategy for BNE
• Partner with sales and various cross functional teams to deliver a diverse portfolio of marketing programs across the sales cycle, with a focus pipeline generation and maturation
• Build on initial footprint in region to drive expansion opportunities of high value customers through highly targeted ABM efforts and events
• Increase market awareness and generate new business opportunities with and through our partners and field events
• Amplify customer insights through case studies, customer advisory boards, and sourcing for PR

What you’ll need

• Experience as a field marketing lead in a B2B SaaS company
• Strong understanding of regional campaign management and measurement
• Outstanding skills in project management and prioritization
• The ability to design and manage a diverse set of marketing tactics (including executive events and briefings) in-field and remote

What's in it for you

• Competitive Equity package
• Medical Insurance coverage
• Travel allowance for your commute
• Lunch, snacks and drinks provided
• Allowance to facilitate remote working during WFH period
• Weekly team activities (even virtually) to keep the spirits high
• Opportunity to work for a truly global team
• Inspiring workplace in the heart of Amsterdam

About Miro

Miro is an online, visual collaboration platform designed to unlock creativity and accelerate innovation among teams of all kinds. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 45M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,500 employees in 12 hubs around the world. To learn more, please visit: https://miro.com.

 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

 

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