Associate Director of Marketing and Recruitment

Company Description

About KIPP TEAM & Family

KIPP TEAM & Family is our network office that includes support teams - such as Leadership Development, Recruitment, Advocacy, Facilities, Finance, HR and more - dedicated to empowering our schools and ensuring the success of KIPP students throughout New Jersey and Miami. Our schools are part of the nationally recognized “Knowledge Is Power Program” network of free, open-enrollment, college-preparatory public schools dedicated to preparing students for success in college and in life. The first KIPP New Jersey school opened in Newark in 2002 and since then our school network has expanded to educate 8,135 students in grades K-12. By 2027, KIPP New Jersey will provide a world-class education to over 10,300 students across Newark and Camden. To learn more, visit www.kippnj.org.

In 2018, we grew our KIPP community in response to a need for high-quality school options for students in Greater Miami’s Urban Core communities. That led to the creation of KIPP Miami, which currently educates more than 1,000 students in four schools, with plans to reach 5,800 students by 2025. By offering highly effective educators with strong bonds to families, more time in school learning, services that support a variety of student needs, and a culture focused on achievement, our students in New Jersey and Miami are on the path to and through college, career, and choice-filled lives.  

Job Description

Here's what you should know:

The Associate Director of Marketing and Recruitment will oversee the intersection of marketing strategy, student enrollment, and staff recruitment efforts across our three regions. Reporting to the Managing Director of Marketing, Communications, and Enrollment, the Associate Director will be responsible for crafting compelling messaging, managing and executing cross-platform advertising campaigns, and refining value propositions for individual schools and the network. This role requires strong strategic thinking, creativity, and a results-driven approach.

Here's what you'll be doing:

Enrollment & Recruitment Marketing:

• Develop and implement annual marketing plans and editorial calendars to support student and staff recruitment
  • Collaborate with SRE & Talent to create marketing materials and campaigns for student & staff recruitment.
• Collaborate with school leaders and stakeholders to refine and communicate school and network-level value propositions.
• Develop clear and impactful messaging for diverse audiences, including prospective families, staff, and community stakeholders.

Lead content strategy for all social media platforms, including Meta and LinkedIn, to engage families, staff, and the broader community.

Campaign Execution & Content Management:

• Manage digital platforms, including websites, social media accounts, and HubSpot marketing campaigns.
• Segment and analyze target audiences to tailor outreach efforts effectively.
• Oversee digital marketing campaigns across social media platforms, Google Ads, and other digital channels.
• Manage email campaign creation, including writing and editing
• Track digital performance metrics and prepare regular reports with actionable insights.
• Manage lead generation systems in Newark, Camden, and Miami, ensuring region-specific strategies.
• Analyze results and provide data-driven recommendations to achieve enrollment and recruitment goals

Strategic Planning & Leadership:

• Work closely with school leaders, regional teams, and external partners to align marketing and recruitment strategies with organizational goals.
• Manage a marketing coordinator, fostering collaboration and innovation.
• Manage the marketing and recruitment budget, ensuring cost-effective use of resources while achieving targets.
• Analyze ROI on campaigns and adjust strategies as needed.

As job descriptions cannot be exhaustive, the position holder may be required to undertake other duties that are broadly in line with the above essential duties and responsibilities.

KNOWLEDGE

• Experience in designing and implementing effective marketing campaigns (digital, print, OOH, events).
• Knowledge of target audience segmentation and data-driven marketing.
• Understanding of brand positioning, storytelling, and value propositions.
• Familiarity with best practices for K-12 student recruitment and outreach

SKILLS

• Highly proficient in excel
• Experience with customer relationship management systems (CRMs) and analytics
• Excellent written communication skills to craft messages, narrativ