Executive Director, US Fragrance Marketing

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

JOB SUMMARY

The Executive Director of Marketing is responsible for devising and executing marketing strategies for the Narciso Rodriguez, Issey Miyake, Tory Burch and Max Mara fragrance brands.  The individual will own and deliver all aspects of the marketing calendar, be accountable for the A&P budget in order to successfully meet the Retail Sales plan and help drive the overall financial goals. This role will also oversee retailer.com activities and strategy.

 

WHAT YOU WILL DO 

 

• Devise and develop the overall brand marketing plans and strategies for the US market.
• Actively manage and execute marketing calendar, plans and programs to implement all elements of the marketing mix
• Define and implement retailer marketing programs for existing products and strategies for new product launches. 
• Partner with media agency to devise annual media plans and work closely with brand holder to secure assets needed.
• Ownership of marketing budget: budget accuracy and efficiency (ROI and performance analysis)
• Forecast and manage all POSM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business. 
• Develop and deliver marketing presentations to retailer partners and field personal
• Drive and coordinate all new product forecasts with the forecasting and sales operation teams to ensure figures are well thought out and global turnover timing is met.
• Maintain current knowledge of marketplace by staying in close contact with field personnel and actively seeking knowledge of the competition through store visits, trade publications and consumer magazines. Maintain competitive archive
• Make recommendations and manage communication of annual price increases
• Manage and grow Coordinator, Marketing
• Weekly communication with the license partner and management of all follow ups, reporting and quarterly meetings.
• Educate global brand-holders on US market best practices paying attention to rank and retailer relationship.
• Oversee and provide strategy for Retailer.com to tap into this fast-growing channel and provide with assets needed to drive this business.

 

 

WHO YOU ARE 

 

• College degree, 10+ years of work experience in US marketing for a beauty brand, preferably prestige brand experience
• Ability to develop solid trade marketing plans, programs and promotional briefs
• A passionate, energetic, team-oriented individual with strong leadership, analytical, interpersonal, and creative skills
• Strong oral, written, communication and presentation skills
• Knowledge of competitive marketplace, department and specialty store environment
• Ability to balance analytics with creativity in a strategic thought process
• Software expertise – MS PowerPoint, Excel, Word

 

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You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

 

What We Can Offer You

 

At Shiseido Americas, our