Director, Audience Development

Job Title:

Director, Audience Development

Role Overview:

The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data‑driven acquisition strategies across owned channels. This role leads the development and optimization of full‑funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value. Reporting to the VP, Customer Acquisition, this role will work closely with paid media, brand, product, and analytics, ensuring acquisition efforts align with McAfee’s business objectives while upholding the trust and integrity of the McAfee brand.



This is a Hybrid position located in New York, New York. We value in-office collaboration and meaningful interactions, so expect that you will be in the office 1-2 times a week or on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time.

About the role:

Strategy & Planning 

• Develop and own the integrated organic marketing strategy

• Translate business objectives into channel-specific roadmaps and measurable KPIs

• Ensure messaging consistency and brand alignment across all owned media

• Identify growth opportunities through audience insights, and performance trends

Landing Page Optimization & Site Experience

• Drive a robust learning agenda to ensure that landing pages continue to convert new customer at effective rates

• Work with cross-channel collaborators to map landing pages to customer segments and channels

• Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO

• Consider and evolve overall site experience and the right balance between learning and exploration vs. Direct conversion 

Social Media and Community

• Define social media growth and engagement strategy across key platforms

• Establish stronger monitoring, engagement and perception on community platforms

• Improve trust scores in third party platforms including Trust Pilot

• Guide platform-specific content adaptations and performance optimization

• Monitor trends and emerging formats to keep the brand competitive

• Partner with Paid Social 

Content Marketing

• Ensure content is optimized for discoverability and engagement

• Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities

• Maintain quality, tone, and brand voice standards 

Performance & Optimization

• Establish clear metrics and reporting frameworks across channels

• Analyze performance data to inform experimentation and continuous improvement

• Drive a test-and-learn culture within the team

• Demonstrate contribution to brand growth and pipeline impact 

Team & Cross-Functional Leadership 

• Lead and develop team members

• Partner with brand, demand generation, product marketing, and sales

• Align organic marketing efforts with broader campaign initiatives

• Manage agency or freelance partners as needed 

About you:

• 10+ years of experience in audience acquisition, growth, or performance marketing within a high engagement category in a direct-to-consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus

• Deep expertise in full funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization

• Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention

• Strong proficiency with analytics, attribution, and martech platforms, including first‑party data activation and audience segmentation

• Demonstrated success leading, mentoring, and scaling high performing acquisition teams

• Strong cross functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams

• Strategic mindset with the ability to balance short‑term performance goals and long‑term subscriber value and brand health

• An agile marketer who can work under pr