Sr. Demand Generation Manager

With over 20 years of deep experience helping enterprise organizations solve their most complex customer data issues, Redpoint delivers a proven approach and technology for data readiness.  We deliver automated data quality, the most precise identity resolution, real-time processing, and a composable architecture built for speed and flexibility. 

We are currently looking for a Senior Demand Generation Manager to play a crucial role in driving our growth strategy.  This role requires a creative and analytical thinker who can wear many hats and thrive in a fast-paced environment. You will be responsible for developing and executing demand generation campaigns that drive awareness, engagement and conversions, with a strong focus on Account-Based Marketing (ABM). 

Responsibilities 

• Develop and execute the demand generation strategy to support revenue and pipeline targets. 

• Design, plan, and manage integrated campaigns across multiple channels (events, webinars, email, paid ads, social media). 

• Develop programs that nurture leads, opportunities, and customers throughout the customer journey 

• Design and implement ABM strategies to target high-value accounts in healthcare and financial services industries, personalize outreach, and drive account engagement.   

• Develop and maintain a deep understanding of our target audiences, accounts and buyer personas.  

• Working with Product and Content Marketing, create compelling messaging and content that resonates with target audiences and drive demand generation efforts. 

• Collaborate with Marketing Operations to track performance. Monitor campaign performance across relevant KPIs and adjust accordingly to deliver maximum impact. 

• Work closely with the Sales team to ensure alignment and optimize lead handoff. 

• Manage the demand generation budget and ensure ROI on our campaigns. 

• Collaborate across the organization, primarily with Sales, Product, Customer Success, and the Partner team, to ensure successful programs 

• Build and maintain relationships with external vendors and agencies to support marketing initiatives.  

• Stay up to date on industry trends, best practices, and new technology. 

Requirements

• Experience: 5-7+ years of B2B marketing, with strong experience in ABM strategies. 

• Skills: Proficiency in marketing automation platforms, CRM systems (e.g., Salesforce), ABM technology, and analytics tools (e.g., Google Analytics). Experience with AI to increase productivity, personalization and performance. 

• Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions. 

• Creativity: Creative thinker with the ability to develop innovative marketing strategies and campaigns that deliver impact. 

• Communication: Excellent written and verbal communication skills. 

• Team Player: Ability to work collaboratively in a cross-functional team environment. 

• Adaptability: Comfortable wearing many hats and thriving in a fast-paced, startup environment. 

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Stock Option Plan